Coke cancels Canadian promotion over offensive messages

Coca-Cola has cancelled a Canadian promotion that paired randomly generated English and French words inside bottle caps after an Edmonton woman got one that said “You Retard.” Blake Loates says she and her husband were eating at a restaurant in Edmonton earlier this week when her husband read the cap of his bottle of Vitaminwater. […]

Coca-Cola has cancelled a Canadian promotion that paired randomly generated English and French words inside bottle caps after an Edmonton woman got one that said “You Retard.”

Blake Loates says she and her husband were eating at a restaurant in Edmonton earlier this week when her husband read the cap of his bottle of Vitaminwater.

Loates says they thought at first it was a prank by a rogue employee at the bottling plant. She found it particularly offensive because she has a younger sister who is developmentally delayed.

Shannon Denny, with Coca-Cola Refreshments Canada, says consumers were supposed to collect the caps to combine words into humorous sentences.

Denny says the problem was that the word lists for each language were approved separately and that in French, “retard” simply means late.

In addition to cancelling the campaign, the company says it will destroy all of the caps with words printed on them.

Denny says the company got another complaint from a consumer who got a cap with the word “douche,” the French word for shower, printed on it.

Advertising Articles

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Winnipeg’s Think Shift merges with Portland company

Joining LogiStyle creates a business designed to brand companies from the inside out

Jeremy Gayton to join LG2 Toronto

Longtime Taxi exec joins Nellie Kim and Chris Hirsch at Toronto expansion shop

Watch This: Attack at the pump (Nissan)

A horror-themed message of fuel effeciency

Metro launches “Taste Summer” campaign

Experiential elements highlight local Ontario food

Contiki partners with The Buried Life on branded content

Video series documents young people’s dream vacations

TD says thanks in a big way

Cash and gifts kick customer appreciation days up a notch