Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately.
According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek.
“Hill+Knowlton provides a strategic acumen that fit extremely well with the Corby Distilleries vision for our brands,” said Jeff Agdern, vice-president of marketing at Corby Distilleries, in a release.
“The team’s enthusiasm in regards to our brands and passion for the work they do has been evident from the start,” said Agdern. “We’re excited about the relationship and look forward to bringing the brands to life this year and beyond.”