Corby Distilleries selects H+K Strategies

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately. According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek. “Hill+Knowlton […]

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately.

According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek.

“Hill+Knowlton provides a strategic acumen that fit extremely well with the Corby Distilleries vision for our brands,” said Jeff Agdern, vice-president of marketing at Corby Distilleries, in a release.

“The team’s enthusiasm in regards to our brands and passion for the work they do has been evident from the start,” said Agdern. “We’re excited about the relationship and look forward to bringing the brands to life this year and beyond.”

Advertising Articles

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients