Corby Distilleries selects H+K Strategies

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately. According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek. “Hill+Knowlton […]

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately.

According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek.

“Hill+Knowlton provides a strategic acumen that fit extremely well with the Corby Distilleries vision for our brands,” said Jeff Agdern, vice-president of marketing at Corby Distilleries, in a release.

“The team’s enthusiasm in regards to our brands and passion for the work they do has been evident from the start,” said Agdern. “We’re excited about the relationship and look forward to bringing the brands to life this year and beyond.”

Advertising Articles

KBS Canada now has a CEO

Steve McCall formalizes relationship with Toronto and Montreal

Nature’s Path focuses on family in new campaign

First "Right Path" work from new AOR Bensimon Byrne

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Niall Kelly named CD at John St.

Toronto agency hires Taxi CD following departure of Chris Hirsch and Nellie Kim

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders