Corby Distilleries selects H+K Strategies

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately. According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek. “Hill+Knowlton […]

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately.

According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek.

“Hill+Knowlton provides a strategic acumen that fit extremely well with the Corby Distilleries vision for our brands,” said Jeff Agdern, vice-president of marketing at Corby Distilleries, in a release.

“The team’s enthusiasm in regards to our brands and passion for the work they do has been evident from the start,” said Agdern. “We’re excited about the relationship and look forward to bringing the brands to life this year and beyond.”

Advertising Articles

RBC uses customer home videos for ‘Someday’

15,000 submissions for financial institution's contest and content drive

Ontario nurses take to radio to cheer on care coordinators

New campaign advocates for CCACs and raises awareness for health care workers

Ariad hires two creative leaders

Jason Wren and Trevor Schoenfeld come aboard

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

WWF says reversing declining fish stocks is easy

Lazy environmentalists celebrated in latest campaign for MSC-approved seafood

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Tim Bowen, Tyler Turnbull headed to FCB Canada

Paul Mead retiring after 22 years with the agency

Kiip rolls out video for mobile rewards

Gamers get previews of Walking Dead as part of product roll-out

Perrier launches ‘Inspired by Street Art’ campaign

Street artists’ stories will be the focus of an earned media campaign