Corby Distilleries selects H+K Strategies

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately. According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek. “Hill+Knowlton […]

Corby Distilleries has tapped Hill+Knowlton Strategies Canada as its new public relations agency of record, effective immediately.

According to a release, the PR company will handle national media relations, product launches, influencer relations and strategic partnerships for the Corby brands such as Absolut, Wiser’s, Jameson Irish Whiskey, Malibu, Havana Club, Stoneleigh and Jacob’s Creek.

“Hill+Knowlton provides a strategic acumen that fit extremely well with the Corby Distilleries vision for our brands,” said Jeff Agdern, vice-president of marketing at Corby Distilleries, in a release.

“The team’s enthusiasm in regards to our brands and passion for the work they do has been evident from the start,” said Agdern. “We’re excited about the relationship and look forward to bringing the brands to life this year and beyond.”

Advertising Articles

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Engagement Labs acquires Entrinsic

Engagement Labs has scooped up another analytics provider, Toronto's Entrinsic

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

Linkedin buys ad targeting and measurement firm Bizo

$175 million deal further enhances Linkedin's B2B marketing offerings

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival

Veritas bolsters G&I Lab with digital and social media talent

Jason Cowell and Jonathan Sy join agency’s “cerebral cortex”