peach_MARKETING2

Cossette and McDonald’s throw a little shade on summer

How the quick service restaurant and its agency helped Canadians stay cool

peach_MARKETING3McDonald’s and Cossette’s Vancouver office found a unique way to keep the west coast cool this summer with “Peach Shades,” a stunt in support of the Freestone Peach Real Fruit Smoothie limited time offer from the quick-service restaurant.

The agency installed custom-designed blinds at five transit shelters in high-impact urban areas of Winnipeg, Saskatoon, Edmonton and Vancouver. People who entered the shelter found some refuge from the sun as the blinds shut (via motion sensors) and the product was revealed along with the message “Stay cool all summer.”

According to Michael Milardo, creative director at Cossette Vancouver, the goal of “Peach Shades” was to generate “high-impact awareness and to have people walk away from the bus stop, have a laugh and tell somebody about it.”

OMD handled the media buy for “Peach Shades” which ran throughout July. Cossette also worked with Vancouver-based print shop Xibita on the creation of the interactive blinds.

Advertising Articles

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Gay Sweater challenges homophobic language

Sweater made from the hair of LGBT people aims to eliminate the misuse of the word gay

Campaign pushes pharmacists as more than pill dispensers

Ontario Pharmacists Association dispels myths in first-ever advertising campaign

N.L. college picks Target Marketing to steer branding

Campaign for College of the North Atlantic expected to launch this summer

Schick debuts YouTube series in bid to reach young women

Branded content play marks the razor brand's first foray onto YouTube

Metroland launches buy-and-sell classified app

Tradyo offers proximity-based transactions and in-app chat function