Cossette heading to the Windy City with U.S. McDonald’s win

Cossette wins McDonald's business in the U.S.

Cossette will open a Chicago office after winning the business of the McDonald’s Owner/Operators of Chicagoland and Northwest Indiana Co-op following an international strategic and creative agency review.

Alyssa Huggins

Cossette is now the lead advertising agency for the co-op, which includes about 500 McDonald’s restaurants.

The agency has a long-standing relationship with the brand, having been McDonald’s Canada’s lead creative agency for 37 years for English and French markets. This is its first U.S. assignment for McDonald’s.

“We are fortunate enough to be one of the partners around the table with McDonald’s and other operators,” says Cossette president and CEO Brett Marchand. “What they were most impressed with was the success that McDonald’s Canada has had. For the last five years, it has really been one of the standouts in the world.”

As part of the deal, Cossette will open its first American office in Chicago in May. It will be lead by Alyssa Huggins, who ran Cossette’s McDonald’s business for the Ontario region before leaving for BIMM in 2012. The new office will have about 20 employees to start.

“We’ve put senior management in place from Cossette to transfer the DNA, and then the rest will be local,” says Marchand, adding they’ll be looking to hire a diverse staff, as “one of the big topics with the owner-operators in the U.S. was about ethnicity.”

The region also encompasses the McDonald’s global headquarters. “All eyes are going to be on our work,” says Marchand.

“The thing I’m most looking forward to – the great thing about this – is it’s like going to back to our entrepreneurial roots of starting things up.”

Advertising Articles

Interac brings back the stubborn Holiday Bill

New Zulu Alpha Kilo spots show Bill badgering people where they shop

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow