Cossette hires Dee as new VP

The agency hires its first vice-president of product and technology strategy

Cossette has brought Joe Dee on in a new role – vice-president of product and technology strategy.

Joe Dee

The agency said Dee’s day-to-day responsibilities will be too “look for opportunities for our clients to leverage data and technology to connect with consumers on a very human level.” Dee will also be overseeing Cossette Lab in Toronto, “an incubator for tech and new business start-ups” that is already active in Montreal.

“Dee is a rare talent in this industry and has an incredible perspective of the intersection between strategy, creative and technology,” said Dave Lafond, president of Cossette.

Dee will report to Jay Chaney, senior vice-president of planning and strategy, whom he previously worked with on the McDonald’s campaign. “Joe and Jay are a powerful combination and have proven to be visionary digital and communications thinkers, particularly given their hand in ‘Our Food Your Questions.’ Our clients will benefit immediately,” said Lafond.

Dee was previously the technical director at Klick Health. He also held the same position at DDB Canada before that, where he played a role in the award-winning “Our Food Your Questions” for McDonalds Canada, as well as Canadian Tire’s “Spirit Tree” campaign. He has also worked in online development with MaRS Discovery District, Critical Mass and at Organic.

Advertising Articles

Looking for a celebrity endorser? Try Liam Neeson

Nielsen survey looks at the effectiveness of celebrity pitchmen and women

La Roche-Posay sheds light on the perils of sensitive skin

L'Oréal Canada brand enlists model Jessica Langlois to share her story

Sport Chek pens a runner’s manifesto

Retailer continues its "All Sweat Is Equal" campaign with a new agency

From street to store, Nespresso tries to woo Canadians

Effort targets consumers that gravitate towards higher-end coffee chains, brands

Kraft Singles plays mind games in online effort

Cheese brand introduces "A craving is a powerful thing" tagline

Sport Chek and Sid Lee part ways, Rethink steps in

Rethink Communications takes over retailer's "All Sweat is Equal" campaign

McDonald’s tricks consumers with ‘salad society’ pop-up

Fast food chain creates a fake restaurant brand to get consumers to try its salads

Mobile quickly becoming video-viewing platform of choice

Mobile video ads are a big opportunity as consumers flock to smartphones for viewing

Getting from 3% to 50%: Yes We Can (Column, pt 1 of 6)

Janet Kestin looks back on adland in the 1980s to see how little has changed