Cossette hires Dee as new VP

The agency hires its first vice-president of product and technology strategy

Cossette has brought Joe Dee on in a new role – vice-president of product and technology strategy.

Joe Dee

The agency said Dee’s day-to-day responsibilities will be too “look for opportunities for our clients to leverage data and technology to connect with consumers on a very human level.” Dee will also be overseeing Cossette Lab in Toronto, “an incubator for tech and new business start-ups” that is already active in Montreal.

“Dee is a rare talent in this industry and has an incredible perspective of the intersection between strategy, creative and technology,” said Dave Lafond, president of Cossette.

Dee will report to Jay Chaney, senior vice-president of planning and strategy, whom he previously worked with on the McDonald’s campaign. “Joe and Jay are a powerful combination and have proven to be visionary digital and communications thinkers, particularly given their hand in ‘Our Food Your Questions.’ Our clients will benefit immediately,” said Lafond.

Dee was previously the technical director at Klick Health. He also held the same position at DDB Canada before that, where he played a role in the award-winning “Our Food Your Questions” for McDonalds Canada, as well as Canadian Tire’s “Spirit Tree” campaign. He has also worked in online development with MaRS Discovery District, Critical Mass and at Organic.

Advertising Articles

A new leadership team for Publicis Montreal

FCB president Rachelle Claveau and LG2 creative director Sylvain Dufresne will take the reins at the office

Quaker shows the rest of the picture

New social campaign shows what's missing from those "perfect" Facebook photos

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Dentsu Aegis acquires S+E Sponsorship

Sports and entertainment consultancy will be rebranded as MKTG

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Franke Rodriguez to lead Anomaly New York

As agency plans for growth, Toronto CEO expands role back to his hometown

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

MSLGroup acquires North Strategic

Publicis adds to its PR holdings, Mia Pearson made MSL's Canadian CEO

Zephyr promises a smarter time sheet

Time sheets are a pain, but will agency execs buy in on AI?