Cossette hires Dee as new VP

The agency hires its first vice-president of product and technology strategy

Cossette has brought Joe Dee on in a new role – vice-president of product and technology strategy.

Joe Dee

The agency said Dee’s day-to-day responsibilities will be too “look for opportunities for our clients to leverage data and technology to connect with consumers on a very human level.” Dee will also be overseeing Cossette Lab in Toronto, “an incubator for tech and new business start-ups” that is already active in Montreal.

“Dee is a rare talent in this industry and has an incredible perspective of the intersection between strategy, creative and technology,” said Dave Lafond, president of Cossette.

Dee will report to Jay Chaney, senior vice-president of planning and strategy, whom he previously worked with on the McDonald’s campaign. “Joe and Jay are a powerful combination and have proven to be visionary digital and communications thinkers, particularly given their hand in ‘Our Food Your Questions.’ Our clients will benefit immediately,” said Lafond.

Dee was previously the technical director at Klick Health. He also held the same position at DDB Canada before that, where he played a role in the award-winning “Our Food Your Questions” for McDonalds Canada, as well as Canadian Tire’s “Spirit Tree” campaign. He has also worked in online development with MaRS Discovery District, Critical Mass and at Organic.

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