CP+B Toronto lays off 11

Crispin Porter + Bogusky‘s (CP+B) Toronto office has laid off 11 staffers, including creative director Darren Richardson. The agency has declined a request for comment, but CEO Andrew Keller issued a statement Monday saying the layoffs are the result of redundancies arising from the Toronto agency’s further integration into the MDC Partners network. “As we […]

Crispin Porter + Bogusky‘s (CP+B) Toronto office has laid off 11 staffers, including creative director Darren Richardson.

The agency has declined a request for comment, but CEO Andrew Keller issued a statement Monday saying the layoffs are the result of redundancies arising from the Toronto agency’s further integration into the MDC Partners network.

“As we continue to align our six offices with our one agency model, we have simplified our structure,” Keller said. “One consequence of this is that 11 of the positions in the Toronto office are no longer needed. Although we do not take the laying off of employees lightly, we believe that we must act in the best interest of both our employees and our clients at all times. We are confident that this move allows us to bring our clients the most powerful CPB thinking from across the globe.”

CPB arrived in Canada in 2010 following its merger with Zig, another MDC Partners-owned agency.

MediaBistro, reporting on the layoffs on Monday, said the office has approximately 50 staff at present. This is a marked decline from a year ago when it had approximately 100 Toronto staffers. Since that time, the agency has seen the departure of Shelley Brown, its then-president, and Aaron Starkman, its then-executive creative director. (Subtej Nijjar assumed overall leadership from Brown while Michael Murray assumed the ECD role.)

CPB Toronto has also seen some significant client changes over the past year. It contributed to the network’s successful pitch for the Under Armour brand in the U.S., but also lost its Canadian IKEA and Molson clients.

Advertising Articles

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

On The Move: Hires at Ketchum, Shikatani Lacroix, Embr

A weekly update of who's headed where in Canadian marketing and communications

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

Floating hospital campaigns for support

Mercy Ships Canada launches its first-ever agency-led awareness and fundraising effort

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations