Dave Lafond out as Proximity president

Dave Lafond is no longer president of Proximity Canada. Gerry Frascione, chairman of Proximity Canada’s parent company BBDO Group Canada, confirmed Wednesday via email that Lafond has left his position as head of the agency’s social, digital and direct arm. “We wish Dave the best of luck with his next opportunity,” Frascione said. “We have […]

Dave Lafond is no longer president of Proximity Canada.

Dave Lafond

Gerry Frascione, chairman of Proximity Canada’s parent company BBDO Group Canada, confirmed Wednesday via email that Lafond has left his position as head of the agency’s social, digital and direct arm.

“We wish Dave the best of luck with his next opportunity,” Frascione said. “We have a strong executive team at Proximity that will ensure a seamless transition and focus on delivering great work for our clients.”

Lafond was selected as president of Proximity Canada in 2011. Prior to that he spent 11 years at Publicis Modem where he moved up the ranks from account executive to vice-president, brand director and eventually vice-president and managing partner, a role he held for four years.

There is no word yet on whether Lafond has taken a new role at another company. Frascione offered no further comment on who might take over the position.

Advertising Articles

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Former Cossette CD moves to Manifest Communications

David Daga joins the Toronto social media and cause marketing agency

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience