Dave Lafond out as Proximity president

Dave Lafond is no longer president of Proximity Canada. Gerry Frascione, chairman of Proximity Canada’s parent company BBDO Group Canada, confirmed Wednesday via email that Lafond has left his position as head of the agency’s social, digital and direct arm. “We wish Dave the best of luck with his next opportunity,” Frascione said. “We have […]

Dave Lafond is no longer president of Proximity Canada.

Dave Lafond

Gerry Frascione, chairman of Proximity Canada’s parent company BBDO Group Canada, confirmed Wednesday via email that Lafond has left his position as head of the agency’s social, digital and direct arm.

“We wish Dave the best of luck with his next opportunity,” Frascione said. “We have a strong executive team at Proximity that will ensure a seamless transition and focus on delivering great work for our clients.”

Lafond was selected as president of Proximity Canada in 2011. Prior to that he spent 11 years at Publicis Modem where he moved up the ranks from account executive to vice-president, brand director and eventually vice-president and managing partner, a role he held for four years.

There is no word yet on whether Lafond has taken a new role at another company. Frascione offered no further comment on who might take over the position.

Advertising Articles

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency

The new reality of customer-centric marketing (Column)

Cundari CEO on creating content that provides value, engages brand advocates

Ads You Must See: Leo Burnett PSA takes your breath away

Leo Burnett Change tries to save a life, British Red Cross gets lost in baby bling

Havas goes on a hiring spree

Agency adds eight team members across its Montreal and Toronto offices

On The Move: changes at Naked Creative, Manifest, Télé-Québec

A weekly recap of who's headed where in Canadian marketing and communications