Dave Lafond out as Proximity president

Dave Lafond is no longer president of Proximity Canada. Gerry Frascione, chairman of Proximity Canada’s parent company BBDO Group Canada, confirmed Wednesday via email that Lafond has left his position as head of the agency’s social, digital and direct arm. “We wish Dave the best of luck with his next opportunity,” Frascione said. “We have […]

Dave Lafond is no longer president of Proximity Canada.

Dave Lafond

Gerry Frascione, chairman of Proximity Canada’s parent company BBDO Group Canada, confirmed Wednesday via email that Lafond has left his position as head of the agency’s social, digital and direct arm.

“We wish Dave the best of luck with his next opportunity,” Frascione said. “We have a strong executive team at Proximity that will ensure a seamless transition and focus on delivering great work for our clients.”

Lafond was selected as president of Proximity Canada in 2011. Prior to that he spent 11 years at Publicis Modem where he moved up the ranks from account executive to vice-president, brand director and eventually vice-president and managing partner, a role he held for four years.

There is no word yet on whether Lafond has taken a new role at another company. Frascione offered no further comment on who might take over the position.

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