David Jones moves from Proximity to Blast Radius

David Jones has joined Blast Radius Toronto as vice-president of social strategy, leaving Proximity Canada, where he held the same title for just over one year. In a blog post, Jones said that the opportunity to work at an exclusively digital agency was part of what enticed him to make the move. “When presented with the […]

David Jones has joined Blast Radius Toronto as vice-president of social strategy, leaving Proximity Canada, where he held the same title for just over one year.

In a blog post, Jones said that the opportunity to work at an exclusively digital agency was part of what enticed him to make the move.

“When presented with the opportunity to work at an agency that focuses exclusively on digital experiences with an equal representation of cutting-edge design, technology and engagement was an offer I couldn’t refuse,” Jones wrote.

(While Proximity is a sizable digital player in Canada, it often partners with its full-service sibling BBDO Toronto on non-digital projects.)

According to the blog post, the Toronto Blast Radius office is also getting Keith Liu, who is moving from the company’s Vancouver to take over as its mobile strategy vice-president. In his new role, Liu will handle mobile, gaming and e-commerce strategy.

Before joining Proximity, Jones held positions both as digital communications vice-president at Hill & Knowlton Canada and senior vice-presdient of Fleishman-Hillard Canada.

Advertising Articles

Rossetto and Mackie leave DS+P

Three partners have left the agency in 2015

Sid Lee takes on ‘Made in Italy’ campaign

Toronto shop beats out three other unnamed agencies during agency review

Sobeys surprises customers with pop-up restaurant

Grocer aims to prove food from its take-out kitchen and fresh market could be fine dining

Air Canada makes content play with heartwarming video

Airline promotes Air Canada Foundation with six-minute video from former AOR Marketel

ZenithOptimedia revises global ad spend forecast downward

Canadian spending to grow 1.1% to US$11.2 million in 2015

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Time to change our research strategies (Column)

Three tips to consider for your next millennial campaign plan

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province