David Jones moves from Proximity to Blast Radius

David Jones has joined Blast Radius Toronto as vice-president of social strategy, leaving Proximity Canada, where he held the same title for just over one year. In a blog post, Jones said that the opportunity to work at an exclusively digital agency was part of what enticed him to make the move. “When presented with the […]

David Jones has joined Blast Radius Toronto as vice-president of social strategy, leaving Proximity Canada, where he held the same title for just over one year.

In a blog post, Jones said that the opportunity to work at an exclusively digital agency was part of what enticed him to make the move.

“When presented with the opportunity to work at an agency that focuses exclusively on digital experiences with an equal representation of cutting-edge design, technology and engagement was an offer I couldn’t refuse,” Jones wrote.

(While Proximity is a sizable digital player in Canada, it often partners with its full-service sibling BBDO Toronto on non-digital projects.)

According to the blog post, the Toronto Blast Radius office is also getting Keith Liu, who is moving from the company’s Vancouver to take over as its mobile strategy vice-president. In his new role, Liu will handle mobile, gaming and e-commerce strategy.

Before joining Proximity, Jones held positions both as digital communications vice-president at Hill & Knowlton Canada and senior vice-presdient of Fleishman-Hillard Canada.

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence