David Jones moves from Proximity to Blast Radius

David Jones has joined Blast Radius Toronto as vice-president of social strategy, leaving Proximity Canada, where he held the same title for just over one year. In a blog post, Jones said that the opportunity to work at an exclusively digital agency was part of what enticed him to make the move. “When presented with the […]

David Jones has joined Blast Radius Toronto as vice-president of social strategy, leaving Proximity Canada, where he held the same title for just over one year.

In a blog post, Jones said that the opportunity to work at an exclusively digital agency was part of what enticed him to make the move.

“When presented with the opportunity to work at an agency that focuses exclusively on digital experiences with an equal representation of cutting-edge design, technology and engagement was an offer I couldn’t refuse,” Jones wrote.

(While Proximity is a sizable digital player in Canada, it often partners with its full-service sibling BBDO Toronto on non-digital projects.)

According to the blog post, the Toronto Blast Radius office is also getting Keith Liu, who is moving from the company’s Vancouver to take over as its mobile strategy vice-president. In his new role, Liu will handle mobile, gaming and e-commerce strategy.

Before joining Proximity, Jones held positions both as digital communications vice-president at Hill & Knowlton Canada and senior vice-presdient of Fleishman-Hillard Canada.

Advertising Articles

Dentsu Aegis acquires Spoke to bolster Isobar

Jeff Greenspoon and Kai Exos to lead merged agency

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products