Diamond Integrated Marketing picks up The Jetstar Group

Today is the first day of the rest of The Jetstar Group’s life… as part of Diamond Integrated Marketing.

Today is the first day of the rest of The Jetstar Group’s life… as part of Diamond Integrated Marketing.

Diamond, a full‐service experiential marketing agency, announced late yesterday that it has acquired engagement agency Jetstar. Jetstar’s main specialty areas include music, gaming and engagement, with clients including  NFL Canada, PepsiCo and Nissan.

No overlaps or conflicts exist in the two Toronto-based firms’ client lists. Designated account teams will continue to manage clients, according to a statement.

Senior Jetstar leadership, including founder and CEO Andrew Turner and executive vice-president client service Kevin Durkee, will take strategic consulting roles within the new merged group. Former Jetstar president Julie Petch won’t be making the move to Diamond and in fact left the company a few weeks ago, according to Durkee.

While terms of the transaction were not disclosed, David Diamond, president of Diamond Integrated Marketing, addressed the evolution of the experiential marketing industry and the way brands are still looking for ways to make personal connections with consumers in a release.

“The experiential marketing industry is evolving as brands continue to look for ways to interact and establish personal connections with consumers,” said Diamond.

“With the new acquisition of The Jetstar Group, Diamond can optimize our expertise and continue providing clients with innovative and unique solutions.”

Advertising Articles

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Cannes 2015: Michael Joffe on the Branded Content Lions

A Cannes jurist and 30 Under 30 alum on the future of branded content in Canada

Cannes 2015: Leo Burnett wins Canada’s first Titanium Lion

Leo Burnett and Grey's winning ways reach final day

Cannes 2015: Five trophies in prestigious Film contest

FCB, Leo Burnett, Grey, BBDO and LG2 on the podium

Cannes 2015: Four Branded Content Lions for Canada

But the competition again goes without a Grand Prix

Agency Commoditization: Lost in translation?

Why agencies might want to learn to embrace 'procurement-ese'

Election advertising HarperPAC shutting down

Donations to be return as conservatives mull third-party ads