Diamond Integrated Marketing picks up The Jetstar Group

Today is the first day of the rest of The Jetstar Group’s life… as part of Diamond Integrated Marketing.

Today is the first day of the rest of The Jetstar Group’s life… as part of Diamond Integrated Marketing.

Diamond, a full‐service experiential marketing agency, announced late yesterday that it has acquired engagement agency Jetstar. Jetstar’s main specialty areas include music, gaming and engagement, with clients including  NFL Canada, PepsiCo and Nissan.

No overlaps or conflicts exist in the two Toronto-based firms’ client lists. Designated account teams will continue to manage clients, according to a statement.

Senior Jetstar leadership, including founder and CEO Andrew Turner and executive vice-president client service Kevin Durkee, will take strategic consulting roles within the new merged group. Former Jetstar president Julie Petch won’t be making the move to Diamond and in fact left the company a few weeks ago, according to Durkee.

While terms of the transaction were not disclosed, David Diamond, president of Diamond Integrated Marketing, addressed the evolution of the experiential marketing industry and the way brands are still looking for ways to make personal connections with consumers in a release.

“The experiential marketing industry is evolving as brands continue to look for ways to interact and establish personal connections with consumers,” said Diamond.

“With the new acquisition of The Jetstar Group, Diamond can optimize our expertise and continue providing clients with innovative and unique solutions.”

Advertising Articles

NDP proposes crackdown on food, beverage ads aimed at kids

Children watch more than 20,000 TV ads a year, more than half are for food products

BMO looks to humanize online investing in new campaign

First effort from KBS highlights the bank's AdviceDirect investing tool

Omnicom Group takes full control of Critical Mass

New York-based holding company buys Critical Mass's remaining stock

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

TransCanada cuts ties with PR firm over campaign concerns

Leaked documents recommend using third parties to attack the pipeline's opponents

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era