Dray Media rebrands as Plum Creative

Following a string of new hires, St. John’s-based Dray Media has rebranded as Plum Creative Works. The new brand, launched Jan. 1, reflects the agency’s recently developed capacity for creative services such as app development and programming, according to executive director Patrick Martin. The agency has recently brought on a new web developer, Xiaojie Song, […]

Plum staffers pose with the agency's new brand at its St. John's office.

Following a string of new hires, St. John’s-based Dray Media has rebranded as Plum Creative Works.

The new brand, launched Jan. 1, reflects the agency’s recently developed capacity for creative services such as app development and programming, according to executive director Patrick Martin.

The agency has recently brought on a new web developer, Xiaojie Song, previously a web developer at Pilot Communications, and Xiaoyu Cheng, a recent graduate of Memorial’s master of applied science in computer engineering program.

Plum has also appointed Darrell Edwards (previously creative director at Total Group in St. John’s) as creative director and former journalist Emilie Bourque Whittle in a new role that includes both client services and copywriting.

Prior to the rebrand, the agency had existed under the Dray Media banner for 16 years.

“With the recent hires, both the feel and direction of the company has changed,” Martin said in a release. “As a team, we decided to rebrand to better reflect who we are and who we are becoming. I believe growth is about evaluating and rethinking your business model, responding to the relationship dynamics of a team, and building on what has been achieved.”

Advertising Articles

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Engagement Labs acquires Entrinsic

Engagement Labs has scooped up another analytics provider, Toronto's Entrinsic

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

Linkedin buys ad targeting and measurement firm Bizo

$175 million deal further enhances Linkedin's B2B marketing offerings

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival

Veritas bolsters G&I Lab with digital and social media talent

Jason Cowell and Jonathan Sy join agency’s “cerebral cortex”

Nissan and CFL keep high school football players in the game

New "Back in the Game" program will give funding and equipment across Canada