Dray Media rebrands as Plum Creative

Following a string of new hires, St. John’s-based Dray Media has rebranded as Plum Creative Works. The new brand, launched Jan. 1, reflects the agency’s recently developed capacity for creative services such as app development and programming, according to executive director Patrick Martin. The agency has recently brought on a new web developer, Xiaojie Song, […]

Plum staffers pose with the agency's new brand at its St. John's office.

Following a string of new hires, St. John’s-based Dray Media has rebranded as Plum Creative Works.

The new brand, launched Jan. 1, reflects the agency’s recently developed capacity for creative services such as app development and programming, according to executive director Patrick Martin.

The agency has recently brought on a new web developer, Xiaojie Song, previously a web developer at Pilot Communications, and Xiaoyu Cheng, a recent graduate of Memorial’s master of applied science in computer engineering program.

Plum has also appointed Darrell Edwards (previously creative director at Total Group in St. John’s) as creative director and former journalist Emilie Bourque Whittle in a new role that includes both client services and copywriting.

Prior to the rebrand, the agency had existed under the Dray Media banner for 16 years.

“With the recent hires, both the feel and direction of the company has changed,” Martin said in a release. “As a team, we decided to rebrand to better reflect who we are and who we are becoming. I believe growth is about evaluating and rethinking your business model, responding to the relationship dynamics of a team, and building on what has been achieved.”

Advertising Articles

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Digital Day: What inspires Canada’s digital leaders?

Three leading digital creatives share the work they find inspiring

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world