DS+P teams up with Soshal, adds digital bench strength

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday. To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location. Related • Rossetto, Mackie moving to a […]

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday.

To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location.

Related
Rossetto, Mackie moving to a renamed Doug & Serge

Hale told Marketing that the two companies began working together about a year ago after being brought together for some work with York University (DS+P is the agency of record for the university).

“We share a client in York University, where we are currently working on several ongoing projects together. We are also pursuing new business opportunities and assisting each other with existing client work,” Hale said.

“No money or equity has changed hands. DS+P are housing Soshal Toronto within its offices and we are working very closely together, sharing resources, and co-pitching new business,” he said. “We recognized that our service offerings were complementary – they required digital support and we required a creative partner – as were our business philosophies and cultures.”

The relationship will allow Soshal to grow its team, and develop new client opportunities in Toronto. Hale has announced that the agency is currently hiring a senior product manager and director of business development for the new office.

Advertising Articles

Is your team equipped for change?

Change is an ongoing process that requires an open-mind and open communication

Abercrombie & Fitch ditches ‘sexualized’ marketing

Retailer tries to distance itself from controversial images started by former CEO

Your customers are mobile. Shouldn’t you be, too?

Mobile is the new normal. Businesses need to go mobile to stay relevant

Marketing Awards 2015: Film, Radio and Press shortlists

First group of shortlisted entries have been revealed in the lead-up to the 2015 gala

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field