DS+P teams up with Soshal, adds digital bench strength

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday. To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location. Related • Rossetto, Mackie moving to a […]

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday.

To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location.

Related
Rossetto, Mackie moving to a renamed Doug & Serge

Hale told Marketing that the two companies began working together about a year ago after being brought together for some work with York University (DS+P is the agency of record for the university).

“We share a client in York University, where we are currently working on several ongoing projects together. We are also pursuing new business opportunities and assisting each other with existing client work,” Hale said.

“No money or equity has changed hands. DS+P are housing Soshal Toronto within its offices and we are working very closely together, sharing resources, and co-pitching new business,” he said. “We recognized that our service offerings were complementary – they required digital support and we required a creative partner – as were our business philosophies and cultures.”

The relationship will allow Soshal to grow its team, and develop new client opportunities in Toronto. Hale has announced that the agency is currently hiring a senior product manager and director of business development for the new office.

Advertising Articles

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Which PR leaders made the Profit/Chatelaine W100?

Four PR pros made the annual ranking of the country's top women entrepreneurs

Ariad Communications adds three to its team

Manna Navai, Mike Ross and Kelly Dhillon join the Toronto agency

Hill+Knowlton promotes nine

Public relations firm bolsters teams in Toronto and Ottawa

Cameron Summers joins Weber Shandwick Canada

PR pro named national practice leader corporate and public affairs