DS+P teams up with Soshal, adds digital bench strength

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday. To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location. Related • Rossetto, Mackie moving to a […]

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday.

To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location.

Related
Rossetto, Mackie moving to a renamed Doug & Serge

Hale told Marketing that the two companies began working together about a year ago after being brought together for some work with York University (DS+P is the agency of record for the university).

“We share a client in York University, where we are currently working on several ongoing projects together. We are also pursuing new business opportunities and assisting each other with existing client work,” Hale said.

“No money or equity has changed hands. DS+P are housing Soshal Toronto within its offices and we are working very closely together, sharing resources, and co-pitching new business,” he said. “We recognized that our service offerings were complementary – they required digital support and we required a creative partner – as were our business philosophies and cultures.”

The relationship will allow Soshal to grow its team, and develop new client opportunities in Toronto. Hale has announced that the agency is currently hiring a senior product manager and director of business development for the new office.

Advertising Articles

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Final 2014 MIAs shortlist announced

Finalists in the Targeted Marketing, and Products and Services categories

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

Cundari named top auto agency by WARC 100

Growing Toronto agency recognized for its work on BMW

Stanfield’s gets cheeky with #StreakWeek challenge

Underwear brand challenges Canada to streak in support of men’s health

Protinis asks Canadians if they’re #BusierThanHayley

Twitter campaign digs into consumer engagement

Argyle Communications launches branding and design consultancy

Creative strategist Jean-Pierre Veilleux to lead new company

PR’s creative expansion (Column)

Why are PR firms reinventing themselves with creative services?