DS+P teams up with Soshal, adds digital bench strength

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday. To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location. Related • Rossetto, Mackie moving to a […]

DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday.

To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location.

Related
Rossetto, Mackie moving to a renamed Doug & Serge

Hale told Marketing that the two companies began working together about a year ago after being brought together for some work with York University (DS+P is the agency of record for the university).

“We share a client in York University, where we are currently working on several ongoing projects together. We are also pursuing new business opportunities and assisting each other with existing client work,” Hale said.

“No money or equity has changed hands. DS+P are housing Soshal Toronto within its offices and we are working very closely together, sharing resources, and co-pitching new business,” he said. “We recognized that our service offerings were complementary – they required digital support and we required a creative partner – as were our business philosophies and cultures.”

The relationship will allow Soshal to grow its team, and develop new client opportunities in Toronto. Hale has announced that the agency is currently hiring a senior product manager and director of business development for the new office.

Advertising Articles

LG2 names three presidents

Mireille Côté, Mathieu Roy and Jeremy Gayton's new titles cement next-gen leadership

Doritos creates ketchup chip bouquets for Valentine’s Day

The brand is encouraging women to court males with its creation

Postmedia launches NP product in Ottawa Citizen

Post president calls it a 'dramatic expansion' of the national daily’s brand

Becel campaign adds more heart

New video series tells stories of real people showing thanks through baking

A&W gets awkward in new campaign

Spots for Chicken Buddy Burger appeal to young YouTube viewers

Cossette wins M&M Meat Shops account

The agency change comes ahead of the brand's 35th anniversary re-launch

Super Bowl ads run the gamut of emotions

From offbeat humour to heartfelt, brands do their best to stand out in the crowd

Nissan Canada takes to the mountains for Super Bowl ad

Commercial is the fifth instalment in #ConquerAllConditions campaign

The lessons from LinkedIn’s failed ad network

The social media service for professionals is reaching a critical turning point