Edelman set to give a ‘little’ help to poverty groups

A little teamwork at Edelman Canada is set to make a big impact. The PR firm is holding its national corporate social responsibility program, The Little Give, on June 14-16. Staff at its Vancouver, Toronto and Montreal offices will partner with eight local charitable organizations that fight hunger and poverty. They’ll be divided into teams […]

A little teamwork at Edelman Canada is set to make a big impact.

The PR firm is holding its national corporate social responsibility program, The Little Give, on June 14-16. Staff at its Vancouver, Toronto and Montreal offices will partner with eight local charitable organizations that fight hunger and poverty. They’ll be divided into teams (with each receiving $2,500 in seed money) and will have 48 hours to solve a challenge faced by the organization.

The Little Give was launched by Edelman’s Vancouver office in 2008, and the firm expanded the program to its Toronto and Montreal offices the following year. The idea is to “do something that’s going to be meaningful to employees while also giving back to the local community,” said Lisa Kimmel, general manager of Edelman’s Toronto office.

A kick-off session will take place in Edelman’s offices on June 14. Two days later, the teams will present their results in front of three guest (surprise) judges who specialize in CSR.

The event’s focus on poverty and hunger aligns with Edelman’s global CSR focus on this area, said Kimmel. (In the past it was children and youth). Edelman staff choose the charitable partners in The Little Give, with the only criteria being “they have to be really grassroots and don’t have the ability or resources to achieve a particular objective,” says Kimmel.

In 2010, a Toronto team raised $8,500 for the KUPE (Kids Understand Practically Everything) Arts Society, which provides children who have little access to musical instruments the opportunity to learn music.

Challenged with finding a home for KUPE, the team set up a “flash jam,” whereby the kids gave a spontaneous musical performance in Toronto. The Edelman team raised funds and canvassed local businesses to pay the monthly rent at a location they found with help from a real estate agent.

Advertising Articles

Vancouver Opera’s street art reveals the monster in us all

Campaign aims to recruit younger audiences and raise awareness about bullying

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review