Elevator Communications wins three accounts

Elevator Communications, which has offices in Toronto and Montreal, recently won three new accounts. T-Fal Canada, a division of Group SEB, named Elevator Communications its PR agency of record following a competitive pitch. The agency will manage all PR activities for T-Fal’s kitchen appliances, cookware and linen care business, taking a digital-first approach. “T-Fal has […]

Elevator Communications, which has offices in Toronto and Montreal, recently won three new accounts.

T-Fal Canada, a division of Group SEB, named Elevator Communications its PR agency of record following a competitive pitch. The agency will manage all PR activities for T-Fal’s kitchen appliances, cookware and linen care business, taking a digital-first approach.

“T-Fal has been playing in the digital space; they have an in-house digital team that does a really good job of engaging with consumers, but they’re also looking for agency support to help increase the level of communication online,” said Melanie Rego, president and founder of Elevator Communications.

The agency’s strategic planning work for T-Fal led to another win in the Group SEB family: Rowenta named Elevator Communications its PR agency of record for its high-end garment care and floor care products. “They saw what we’ve been doing from a strategic planning perspective and they loved it,” said Rego. “They asked us to pitch because they believed that our approach to marketing and communications would work well for their brand.”

And Canadian heritage brand Bernardin Ltd., the company behind the iconic mason jar, hired Elevator Communications to develop a national CSR campaign in conjunction with the launch of a new, limited-edition green glass jar. The campaign will feature Canadian celebrities and tie into a national food bank organization.

Bernardin, which was founded in 1881, also recently hired chef Anna Olson as its celebrity spokesperson. The goal is to keep the art of canning and pickling top of mind among Canadians and help them understand the process and benefits of canning. “She’s an avid canner, so she’s a great face that Canadians can relate to and she’ll help us keep the momentum going,” said Rego.

Rego said the agency’s digital communications strategies played a big part in the account wins. “We have a lot of traditional marketing experience, but for the last six or seven years, we’ve been playing in the digital space,” she said. “We’re now taking on much bigger roles for our existing clients and attracting new clients to take us on.”

Advertising Articles

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients