Elevator Communications wins three accounts

Elevator Communications, which has offices in Toronto and Montreal, recently won three new accounts. T-Fal Canada, a division of Group SEB, named Elevator Communications its PR agency of record following a competitive pitch. The agency will manage all PR activities for T-Fal’s kitchen appliances, cookware and linen care business, taking a digital-first approach. “T-Fal has […]

Elevator Communications, which has offices in Toronto and Montreal, recently won three new accounts.

T-Fal Canada, a division of Group SEB, named Elevator Communications its PR agency of record following a competitive pitch. The agency will manage all PR activities for T-Fal’s kitchen appliances, cookware and linen care business, taking a digital-first approach.

“T-Fal has been playing in the digital space; they have an in-house digital team that does a really good job of engaging with consumers, but they’re also looking for agency support to help increase the level of communication online,” said Melanie Rego, president and founder of Elevator Communications.

The agency’s strategic planning work for T-Fal led to another win in the Group SEB family: Rowenta named Elevator Communications its PR agency of record for its high-end garment care and floor care products. “They saw what we’ve been doing from a strategic planning perspective and they loved it,” said Rego. “They asked us to pitch because they believed that our approach to marketing and communications would work well for their brand.”

And Canadian heritage brand Bernardin Ltd., the company behind the iconic mason jar, hired Elevator Communications to develop a national CSR campaign in conjunction with the launch of a new, limited-edition green glass jar. The campaign will feature Canadian celebrities and tie into a national food bank organization.

Bernardin, which was founded in 1881, also recently hired chef Anna Olson as its celebrity spokesperson. The goal is to keep the art of canning and pickling top of mind among Canadians and help them understand the process and benefits of canning. “She’s an avid canner, so she’s a great face that Canadians can relate to and she’ll help us keep the momentum going,” said Rego.

Rego said the agency’s digital communications strategies played a big part in the account wins. “We have a lot of traditional marketing experience, but for the last six or seven years, we’ve been playing in the digital space,” she said. “We’re now taking on much bigger roles for our existing clients and attracting new clients to take us on.”

Advertising Articles

A new leadership team for Publicis Montreal

FCB president Rachelle Claveau and LG2 creative director Sylvain Dufresne will take the reins at the office

Quaker shows the rest of the picture

New social campaign shows what's missing from those "perfect" Facebook photos

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Dentsu Aegis acquires S+E Sponsorship

Sports and entertainment consultancy will be rebranded as MKTG

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Franke Rodriguez to lead Anomaly New York

As agency plans for growth, Toronto CEO expands role back to his hometown

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

MSLGroup acquires North Strategic

Publicis adds to its PR holdings, Mia Pearson made MSL's Canadian CEO

Zephyr promises a smarter time sheet

Time sheets are a pain, but will agency execs buy in on AI?