Engagement Labs acquires Entrinsic

Engagement Labs has scooped up another analytics provider, Toronto's Entrinsic

engagement labsMontreal’s Engagement Labs has acquired the Toronto-based agency and social media analytics firm Entrinsic.

Announced Tuesday, the sale of Entrinsic will see the firm integrated into Engagement Labs’ Toronto office, with founder and CEO Eli Singer taking on the position of chief strategy officer. At Engagement Labs Singer will be tasked with building the company’s relationships with brands and agencies as well as overseeing some product development.

As part of the deal Singer will also become a “substantial” shareholder of Engagement Labs, though further financial terms of the acquisition were not discussed. In 2013, Entrinsic had a revenue of $2.4 million.

In a release Singer said he is thrilled with his new position. “Our work has always been deeply rooted in analytics based insights, an approach that has proven repeatedly successful with clients,” he said. “This is a logical evolution for us as Engagement Labs has built next generation social media measurement and monitoring technology that is a game-changer for brands and agencies looking to develop great results by focusing on digital programs.”

Like Entrinsic, Engagement Labs is a provider of analytics for brands and agencies and lists Grip, P&G, CIBC and JWT as clients. Last month it also introduced a brand performance score called eValue that ranks the social media performance of brands.

Advertising Articles

Where a good mo goes to cry

Breaking up is hard to do. What happens to the mustache after November?

Ads You Must See: The naughty and nice list

One ad makes the nice list while the other threatens consumers

Harry Rosen sorry, not sorry for playing Trump card

Promotional postcard plays off presidential hopeful's controversial views on immigration

RBC pushes a new holiday tradition

Financial company encourages clients to redeem points for gifts in new campaign

Former Ogilvy group digital director joins Edelman

Neil Mohan joins public relation firm's Toronto office

Key ingredients for a successful PR office makeover (Column)

Environics CEO Bruce MacLellan on the firm's recent transformation

3M Canada sticks with millennials for awareness tour

Post-it brand successfully connects with consumers through Twitter activation

Extreme Group responds to the Starbucks red cup controversy

Stunt sends up consumers complaining about Starbucks' lack of Christmas spirit