Epicure

Epicure wants to get Canadians cooking

"Good Food. Real Fast" movement aims to inspire busy moms

Direct sales company Epicure has launched the “Good Food. Real Fast” campaign. The idea is to create a “movement” that inspires people to cook and eat real food, know where their food comes from and what’s in it, and limit processed foods.

“Epicure has always been passionate about helping Canadians put good food on the table for their families. And we believe that the best way to be healthy and the best way to eat good food is by cooking,” said Amelia Warren, CEO of Victoria, B.C.-based Epicure, which sells seasonings, sauces, condiments and cookware.

With the new campaign, “we want to make sure people know that cooking doesn’t have to be hard and it doesn’t have to take a lot of time.”

The campaign includes a website, GoodFoodRealFast.com, which features recipes, ideas, cooking tips and advice from nutritional experts. Videos of dietitians sharing meal ideas are also posted to the company’s YouTube channel. People are invited to share their ideas, pictures and menu inspirations across social channels using the hashtag #GoodFoodRealFast, and the posts will be featured on the website.

“We’re hoping that not only is it our company saying ‘here are some great ideas,’ but people are actually learning from one another,” said Warren.

The target audience is busy moms with families to feed, said Warren, “but we also want to help people who want to be healthier and want to cook, but don’t really know where to start.”

For every person who joins the Good Food. Real Fast movement online, Epicure will donate $1 to the Epicure Foundation, the company’s non-profit arm that supports grassroots food initiatives.

Epicure is also going on a cross-Canada tour this fall, holding events in Vancouver, Montreal, Toronto, Halifax, Ottawa and Calgary. The events will feature chefs and dietitians doing food and mixology demos, as well as training sessions for Epicure consultants.

“We’re also going to be talking a little bit about our company for anyone who might be interested in becoming an Epicure consultant and helping us share the “Good Food. Real Fast” message,” said Warren.

Advertising Articles

Kraft Singles plays mind games in online effort

Cheese brand introduces "A craving is a powerful thing" tagline

Sport Chek and Sid Lee part ways, Rethink steps in

Rethink Communications takes over retailer's "All Sweat is Equal" campaign

McDonald’s tricks consumers with ‘salad society’ pop-up

Fast food chain creates a fake restaurant brand to get consumers to try its salads

Mobile quickly becoming video-viewing platform of choice

Mobile video ads are a big opportunity as consumers flock to smartphones for viewing

Getting from 3% to 50%: Yes We Can (Column, pt 1 of 6)

Janet Kestin looks back on adland in the 1980s to see how little has changed

Why it’s a great time to be a marketer

Amid the challenges are great opportunities to connect with customers

Running on empty: How to deal with professional burnout

In the fast paced world of change, how do change agents prevent burnout?

Ads You Must See: Battle of the fast food chains

KFC resurrects Colonel Sanders, McDonald's messes with its brand

Quaker looks to spark Twitter conversations with new effort

PepsiCo brand uses social to encourage Canadians to do more of what matters