Epicure wants to get Canadians cooking

"Good Food. Real Fast" movement aims to inspire busy moms

Direct sales company Epicure has launched the “Good Food. Real Fast” campaign. The idea is to create a “movement” that inspires people to cook and eat real food, know where their food comes from and what’s in it, and limit processed foods.

“Epicure has always been passionate about helping Canadians put good food on the table for their families. And we believe that the best way to be healthy and the best way to eat good food is by cooking,” said Amelia Warren, CEO of Victoria, B.C.-based Epicure, which sells seasonings, sauces, condiments and cookware.

With the new campaign, “we want to make sure people know that cooking doesn’t have to be hard and it doesn’t have to take a lot of time.”

The campaign includes a website, GoodFoodRealFast.com, which features recipes, ideas, cooking tips and advice from nutritional experts. Videos of dietitians sharing meal ideas are also posted to the company’s YouTube channel. People are invited to share their ideas, pictures and menu inspirations across social channels using the hashtag #GoodFoodRealFast, and the posts will be featured on the website.

“We’re hoping that not only is it our company saying ‘here are some great ideas,’ but people are actually learning from one another,” said Warren.

The target audience is busy moms with families to feed, said Warren, “but we also want to help people who want to be healthier and want to cook, but don’t really know where to start.”

For every person who joins the Good Food. Real Fast movement online, Epicure will donate $1 to the Epicure Foundation, the company’s non-profit arm that supports grassroots food initiatives.

Epicure is also going on a cross-Canada tour this fall, holding events in Vancouver, Montreal, Toronto, Halifax, Ottawa and Calgary. The events will feature chefs and dietitians doing food and mixology demos, as well as training sessions for Epicure consultants.

“We’re also going to be talking a little bit about our company for anyone who might be interested in becoming an Epicure consultant and helping us share the “Good Food. Real Fast” message,” said Warren.

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