Experiential agency Match acquires Action Marketing

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum. Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas. “This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing […]

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum.

Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas.

“This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing Group. “Brands now need a wider range of resources and an integrated approach in these combined spaces.”

Miele is managing director at Beringer Capital, which helped fund the acquisition.

“We were looking to scale our offerings and participate in creating a larger network on behalf of the brands we work with,” said Robert Schuham, Action’s CEO. “Everything we do has to positively move the needle on sales. This partnership does exactly that.”

Advertising Articles

Rob Myers to lead Ipsos in Canada

Gary Bennewies bound for Paris, global chief talent officer role

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Cannes 2015: Michael Joffe on the Branded Content Lions

A Cannes jurist and 30 Under 30 alum on the future of branded content in Canada

Cannes 2015: Leo Burnett wins Canada’s first Titanium Lion

Leo Burnett and Grey's winning ways reach final day

Cannes 2015: Five trophies in prestigious Film contest

FCB, Leo Burnett, Grey, BBDO and LG2 on the podium

Cannes 2015: Four Branded Content Lions for Canada

But the competition again goes without a Grand Prix

Agency Commoditization: Lost in translation?

Why agencies might want to learn to embrace 'procurement-ese'