Experiential agency Match acquires Action Marketing

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum. Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas. “This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing […]

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum.

Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas.

“This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing Group. “Brands now need a wider range of resources and an integrated approach in these combined spaces.”

Miele is managing director at Beringer Capital, which helped fund the acquisition.

“We were looking to scale our offerings and participate in creating a larger network on behalf of the brands we work with,” said Robert Schuham, Action’s CEO. “Everything we do has to positively move the needle on sales. This partnership does exactly that.”

Advertising Articles

Dentsu Aegis acquires Spoke to bolster Isobar

Jeff Greenspoon and Kai Exos to lead merged agency

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products