Experiential agency Match acquires Action Marketing

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum. Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas. “This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing […]

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum.

Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas.

“This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing Group. “Brands now need a wider range of resources and an integrated approach in these combined spaces.”

Miele is managing director at Beringer Capital, which helped fund the acquisition.

“We were looking to scale our offerings and participate in creating a larger network on behalf of the brands we work with,” said Robert Schuham, Action’s CEO. “Everything we do has to positively move the needle on sales. This partnership does exactly that.”

Advertising Articles

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

On The Move: Hires at Ketchum, Shikatani Lacroix, Embr

A weekly update of who's headed where in Canadian marketing and communications

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

Floating hospital campaigns for support

Mercy Ships Canada launches its first-ever agency-led awareness and fundraising effort

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations