Experiential agency Match acquires Action Marketing

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum. Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas. “This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing […]

Match Marketing, a Toronto-based experiential and shopper marketing agency, has acquired Action Marketing for an undisclosed sum.

Action, a 30-person experiential and social media shop based in Boulder, Colo., has worked with brands such as Pepsi, Ford and Adidas.

“This move was based on rapidly expanding client needs,” said Perry Miele, chairman of Match Marketing Group. “Brands now need a wider range of resources and an integrated approach in these combined spaces.”

Miele is managing director at Beringer Capital, which helped fund the acquisition.

“We were looking to scale our offerings and participate in creating a larger network on behalf of the brands we work with,” said Robert Schuham, Action’s CEO. “Everything we do has to positively move the needle on sales. This partnership does exactly that.”

Advertising Articles

On The Move: Changes at IPG Mediabrands and Ari Agency

A weekly update of who's headed where in Canadian marketing and communications

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Former Bensimon Byrne director strikes out on his own

Hadi Teherany opens Adelaide Park to help connect sports stars with brands

Tim Hortons pays it forward

Coffee chain giving away 10,000 free coffees in 10 days

What separates growing vs. shrinking websites (Study)

Adobe research includes data on 45 billion visits to Canadian sites

Watch This: Plastic Mobile gets execs to go phone-free for a day

RBC, Tim Hortons and other senior leaders get reminded of life in the 1990s

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases