FCB drops the Draft name

Seven years after Foote, Cone & Belding merged with Draft, the agency network is simplifying its name from DraftFCB to simply FCB. “The entities have united and now have one seamless offering,” said Carter Murray, the company’s new CEO, in a release. “It’s time to simplify our brand name as well to reflect our focused […]

Seven years after Foote, Cone & Belding merged with Draft, the agency network is simplifying its name from DraftFCB to simply FCB.

“The entities have united and now have one seamless offering,” said Carter Murray, the company’s new CEO, in a release. “It’s time to simplify our brand name as well to reflect our focused identity and direction.”

Local offices will add their city name to their branding while specialized offices will similarly add their business niche to their name. So in Canada, the agency will be represented by FCB Toronto, FCB Montréal and FCB Health.

In a release, FCB Canada president Paul Mead said, “we’ve always had strong integrated offices in Toronto and Montreal, so this change articulates our Canadian offering extremely well, while strengthening our connection to the global network.”

Advertising Articles

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Winnipeg’s Think Shift merges with Portland company

Joining LogiStyle creates a business designed to brand companies from the inside out

Jeremy Gayton to join LG2 Toronto

Longtime Taxi exec joins Nellie Kim and Chris Hirsch at Toronto expansion shop

Watch This: Attack at the pump (Nissan)

A horror-themed message of fuel effeciency

Metro launches “Taste Summer” campaign

Experiential elements highlight local Ontario food

Contiki partners with The Buried Life on branded content

Video series documents young people’s dream vacations

TD says thanks in a big way

Cash and gifts kick customer appreciation days up a notch