Giguere succeeds Fortin at Draftfcb Montreal

After 18 years with Draftfcb Canada in Montreal, Anne Fortin is leaving. Learn where she's headed and about her replacement...

Anne Fortin, vice-president and managing director at the Montreal office of Draftfcb Canada, has left her position after 18 years at the agency to become vice-president of marketing for GP Car and Home and Belairdirect.

Taking over Fortin’s role at Draftfcb is Jean-Francois Giguere, who moves up from his current position as vice-president of planning and development.

Giguere, who joined Draftfcb in 2006, said he would aim to preserve the agency culture fostered by his predecessor.

“One of the reasons I decided to join the agency was the values and the human approach of the agency here,” said Giguere. “For the employees, it’s going to be the same. It’s not going to be a 180-degree change for the agency.”

Fortin officially steps down from Draftfcb today. Though unavailable for an interview, she said in an e-mail that she would be responsible for direct-to-consumer brands in her new role..

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence