Giguere succeeds Fortin at Draftfcb Montreal

After 18 years with Draftfcb Canada in Montreal, Anne Fortin is leaving. Learn where she's headed and about her replacement...

Anne Fortin, vice-president and managing director at the Montreal office of Draftfcb Canada, has left her position after 18 years at the agency to become vice-president of marketing for GP Car and Home and Belairdirect.

Taking over Fortin’s role at Draftfcb is Jean-Francois Giguere, who moves up from his current position as vice-president of planning and development.

Giguere, who joined Draftfcb in 2006, said he would aim to preserve the agency culture fostered by his predecessor.

“One of the reasons I decided to join the agency was the values and the human approach of the agency here,” said Giguere. “For the employees, it’s going to be the same. It’s not going to be a 180-degree change for the agency.”

Fortin officially steps down from Draftfcb today. Though unavailable for an interview, she said in an e-mail that she would be responsible for direct-to-consumer brands in her new role..

Advertising Articles

Bensimon Byrne acquires Payne + Associates

Deal brings original client Mattamy Homes on board

Science World ad deemed too violent for TV

'Positively Painful' lives on online after TVB rejection

Telus gives B.C. bus commuters free wifi

Six-month pilot project tries to bolster brand in home market

Stop throwing water on the Ice Bucket Challenge (Column)

Stop complaining! Donations are up and people are having fun

Actor Matthew McConaughey is Lincoln’s new pitchman

Lincoln Lawyer star has a new role with Ford's luxury brand

ADC’s Laser Cat is headed to Calgary

Installation wants to eat art from Canadian creatives

Vector strives for authenticity with YouTube star

Traffik connects Kelloggs with extreme sports fan Gavin Peacock

The future looks bright for PR: survey

Two new studies paint a positive picture for the PR profession, but also one of significant change

Epicure wants to get Canadians cooking

"Good Food. Real Fast" movement aims to inspire busy moms