Grey appointed AOR for Volvo Canada

Volvo Canada has appointed Grey Canada its creative agency of record, it was announced Monday. “This is a pivotal moment for the brand here in Canada,” said Margareta Mahlstedt-Karayiannis, vice-president of marketing at Volvo Cars of Canada in a release. “The Grey team’s experience in the premium automotive segment will help us to re-establish Volvo […]

Volvo Canada has appointed Grey Canada its creative agency of record, it was announced Monday.

“This is a pivotal moment for the brand here in Canada,” said Margareta Mahlstedt-Karayiannis, vice-president of marketing at Volvo Cars of Canada in a release.

“The Grey team’s experience in the premium automotive segment will help us to re-establish Volvo in the Canadian market and their national structure will allow us to better support our retailer network and connect with consumers across Canada. In addition, their open approach to integrated communications ensures we are able to execute with excellence across all touch points, digital, social and traditional.”

Grey Canada will handle adaptations and original Canadian creative including digital design, direct, and social responsibilities for the brand. The agency will also be tasked with returning Volvo’s Canadian customer base to historical highs as it expands its lineup of automobiles.

Grey’s London office was named the global creative lead for the brand in January following a review of six agencies.

Advertising Articles

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Digital Day: What inspires Canada’s digital leaders?

Three leading digital creatives share the work they find inspiring

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment