Grey appointed AOR for Volvo Canada

Volvo Canada has appointed Grey Canada its creative agency of record, it was announced Monday. “This is a pivotal moment for the brand here in Canada,” said Margareta Mahlstedt-Karayiannis, vice-president of marketing at Volvo Cars of Canada in a release. “The Grey team’s experience in the premium automotive segment will help us to re-establish Volvo […]

Volvo Canada has appointed Grey Canada its creative agency of record, it was announced Monday.

“This is a pivotal moment for the brand here in Canada,” said Margareta Mahlstedt-Karayiannis, vice-president of marketing at Volvo Cars of Canada in a release.

“The Grey team’s experience in the premium automotive segment will help us to re-establish Volvo in the Canadian market and their national structure will allow us to better support our retailer network and connect with consumers across Canada. In addition, their open approach to integrated communications ensures we are able to execute with excellence across all touch points, digital, social and traditional.”

Grey Canada will handle adaptations and original Canadian creative including digital design, direct, and social responsibilities for the brand. The agency will also be tasked with returning Volvo’s Canadian customer base to historical highs as it expands its lineup of automobiles.

Grey’s London office was named the global creative lead for the brand in January following a review of six agencies.

Advertising Articles

What to expect when you’re expecting Pizza Hut

Grip's latest encourages guys to embrace their food babies

Tank continues to grow

There are another 20 new faces at the Montreal agency

YouTube announces its top ads of 2016

WestJet, Zag Bank and Tropicana Canada make the top 10

Cineplex follows ‘Lily’ with Ben and his balloons

Another animated cinema short promotes the magic of film and togetherness

Metro counts down to Christmas in Quebec

Holiday campaign includes 24 ads featuring TV talk-show host Eric Salvail

Cystic Fibrosis Canada picks its moment

Real stories are at the hear of the organization's first fully-integrated campaign

Fuse bolsters its content team

New digital strategist Anastasia Tubanos will help lead content strategy efforts

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for