Grossman returning to Capital C

Lezlie Grossman is returning to Capital C as senior vice-president and general manager, a move that CEO Tony Chapman called a “game changer” for the Toronto agency. Grossman will start with the agency in September. The veteran marketing executive had previously worked at Capital C as managing director from 2007 and 2009. She has been […]

Lezlie Grossman is returning to Capital C as senior vice-president and general manager, a move that CEO Tony Chapman called a “game changer” for the Toronto agency. Grossman will start with the agency in September.

The veteran marketing executive had previously worked at Capital C as managing director from 2007 and 2009. She has been with BBDO since 2009, most recently serving as SVP and managing director of BBDO/Organic BBDO.

“I have known Lezlie for many years and, without exception, clients and employees love her,” Chapman told Marketing. “She is smart, strategic and empathetic, with experience across financial services, automotive, retail and consumer packaged goods.”

Grossman will have both a client-facing role and also be responsible for improving what Chapman called the “business of doing business,” including the integration of its Fresh Intelligence business unit into planning, creative and execution.

“This is adding a game changer to our agency roster, at a time when we are winning business in Canada and the USA,” said Chapman. “With Lezlie here, I can free up my time to support our organic clients and maintain our momentum.”

Capital C has been working with Pepsi USA on a global branding initiative that included the Super Bowl as well as station domination in both New York’s Grand Central Station and Penn Station. It has also done some strategic branding work for Merck Consumer Products in the U.S., and is currently working to land a client that Chapman characterized as a “whale,” but refused to elaborate.

Grossman has made several stops during a 20-plus year career that started at Leo Burnett Toronto – stops the included included Arnold Worldwide and MacLaren McCann.

Advertising Articles

Toronto startup embraces a new agency model

Send+Receive adopts project-based, 'hands-on' approach

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

Plastic Mobile sends U.S. startups a Canada starter pack

Self-promo effort was designed to boost awareness of Canada's tech scene

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

Account wins spur growth at Isaac Reputation Group

Toronto advertising agency adds eight new members to its team

Saatchi and the CCGSD tackle homophobia in sports reporting

The campaign follows two similar initiatives about gender equality in sports

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

Torchia Communications wins Alliance Pharmacy Group

Toronto PR shop is the company's first-ever public relations AOR