Lezlie Grossman is returning to Capital C as senior vice-president and general manager, a move that CEO Tony Chapman called a “game changer” for the Toronto agency. Grossman will start with the agency in September.
The veteran marketing executive had previously worked at Capital C as managing director from 2007 and 2009. She has been with BBDO since 2009, most recently serving as SVP and managing director of BBDO/Organic BBDO.
“I have known Lezlie for many years and, without exception, clients and employees love her,” Chapman told Marketing. “She is smart, strategic and empathetic, with experience across financial services, automotive, retail and consumer packaged goods.”
Grossman will have both a client-facing role and also be responsible for improving what Chapman called the “business of doing business,” including the integration of its Fresh Intelligence business unit into planning, creative and execution.
“This is adding a game changer to our agency roster, at a time when we are winning business in Canada and the USA,” said Chapman. “With Lezlie here, I can free up my time to support our organic clients and maintain our momentum.”
Capital C has been working with Pepsi USA on a global branding initiative that included the Super Bowl as well as station domination in both New York’s Grand Central Station and Penn Station. It has also done some strategic branding work for Merck Consumer Products in the U.S., and is currently working to land a client that Chapman characterized as a “whale,” but refused to elaborate.
Grossman has made several stops during a 20-plus year career that started at Leo Burnett Toronto – stops the included included Arnold Worldwide and MacLaren McCann.