Growth of Doug & Serge means move to larger location

Toronto agency Doug & Serge is moving to new, swankier digs in a Wellington St. location–which is twice the size of its current space–on Nov. 5. “We’ve taken a building that was previously occupied by Quadrangle Architects. North Strategic will be sharing a bit of space with us. We’re bringing our brand identity into the […]

Toronto agency Doug & Serge is moving to new, swankier digs in a Wellington St. location–which is twice the size of its current space–on Nov. 5.

“We’ve taken a building that was previously occupied by Quadrangle Architects. North Strategic will be sharing a bit of space with us. We’re bringing our brand identity into the space, along with our bar code and green and blue colours,” said Doug Robinson, Doug & Serge chief creative officer.

The move to more spacious offices is the result of a year of several new account mandates. “We’ve experienced nice growth in the past year which we want to keep up. Our account wins during that time include more project work with existing clients. One significant client gain was Canada Goose. We also won the Responsible Gambling Council and CDIC accounts,” said Robinson. “One of our longest-standing clients, York University–for which we are the AOR–just re-launched the brand with our ‘This is my time’ campaign, and we created a new campaign for Good Life Fitness.”

To help remove some of the drudgery of moving, Doug & Serge’s creative team developed a “Pack and Purge” interactive flash game that invites industry types to take a virtual tour of their current office and help with the packing and moving process. The online packing party allows participants to select and pack office items of their choice, with the chance of keeping designated “special items,” which include two iMacs. Response to the game has been so great that those items have all been grabbed for keeps.

“We wanted to signal to the community that we’re moving, and to show our wares in terms of creative power. Two new senior team hires, Ryan McNeill, senior art director and Saro Ghazarian, senior copywriter, created the game,” said Robinson. “Lollipop, the interactive animation company we collaborate with extensively, really stepped up to the plate working on the game night and day with our creative team.”

Online packers are invited to come by the new office on Nov. 14 to pick up their goods and enjoy pizza. Alternatively, they can have their items mailed out to them or donated to charity.

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence