DDB Canada raised more than $52,000 for charities this month during its annual Share DDB parties at the Vancouver, Edmonton and Toronto offices.
The events are part Christmas party, part art crawl and silent auction with attendees bidding on unique auction items and services, “conceptualized, personalized and realized” by agency staffers and partners.
Some of the items up for auction this year included: one of the original 100, genuine Toronto Lovebots by artist Matthew Del Degan (and taken home by Marketing-staff-writer-turned-DDB-PR-consultant Paul-Mark Rendon), an oil painting of Seinfeld character George Costanza, a cigar box guitar with amp, and a ride-along experience with a member of the Vancouver Police Department.
Creative director Paul Riss even sold his body for the cause; DDB creatives Rob Sturch and Jake Bundock made the highest bid to have their names tattooed on Riss’ body. “Jake and Rob” is now inked on Riss’ arm for life.
“I’m amazed by the amount of time and imagination that goes into each auction item and by the generosity of our staff, who rally their friends, families, clients and suppliers to donate items, expertise and time, which makes this fundraiser an incredible success year after year,” said David Leonard, national president and COO for DDB Canada.
The program has raised more than $172,000 since its inception and for the first time this year was exported to the agency’s New York office. This year’s local charities of choice were the James Lee Foundation, a scholarship fund created in memory of the former DDB creative director; Ronald McDonald House Charities Canada; Music Heals, a group of music enthusiasts who help raise awareness of the healing powers of music; and The Hope Mission, which cares for the impoverished and homeless in Edmonton.
If you’d like us to share your party pics, Christmas videos or other holiday projects, e-mail our team.