Holiday Cheer: Fisheye Corporation

The holidays are a time to show thanks, make personal and professional resolutions and—if the stars align—even manage to get inspired. Throughout this month, Fisheye Corporation hosted different holiday activities in Toronto to do all of the above. To kick off the month, the marketing agency held an event at which Paul Rosen, the famed […]

The holidays are a time to show thanks, make personal and professional resolutions and—if the stars align—even manage to get inspired.

Throughout this month, Fisheye Corporation hosted different holiday activities in Toronto to do all of the above.

To kick off the month, the marketing agency held an event at which Paul Rosen, the famed sledge hockey goaltender and gold medalist from the 2006 Torino Paralympic Games, gave an inspiring talk about overcoming obstacles and achieving greatness.

A combination of 40 clients, friends and staff came out to hear Rosen talk about his accomplishments after having his right leg amputated above the knee in 1999.

“Going into the holidays, everyone starts thinking about their resolutions and, on the business side, we’re always working to figure out key goals for 2012 within the group and with our clients, and I thought this would be a great way to kick start that,” said Jo-Ann McArthur, chief strategist and partner at Fisheye.

On the night of the event, attendees completed the sentence “In 2012 I will…” on a large chalkboard (pictured). Rosen’s contribution, which he signed with his Team Canada jersey number, 57, read “Never give up.”

A new wellness program the agency is starting in January should help with any resolutions related to health. A fitness and wellness coach will check in with employees throughout the year to see if they’re on track and bonuses given to those who meet their goals. “We want everyone to stay happy and healthy all year long,” said McArthur.

Another recent holiday-themed treat for the staff involved a “lunch and dash” held in West Queen West. The tradition started last year, when staffers were each given an envelop full of $20 bills. They had an hour to spend the money and whatever they didn’t spend had to be given back. “I’ve been to a lot of Christmas parties over my career and I just thought, ‘Let’s make this a little more fun,’” said McArthur. Staffers picked up everything from sunglasses to jewelry (although, in an especially frugal case, one staffer could only bring herself to spend $25). There’s some true Christmas spirit!

Advertising Articles

Tide ad features gay couple as brand aims to be more ‘inclusive’

P&G is on a mission to reflect the diversity of its customer base in its advertising

Watch Molson reward die-hard hockey fans with NHL experience

“Anything For Hockey” marketing platform continues with documentary-style video

Louis-Philippe Gariépy joins Syrus Reputation Services

With new hire, two-year-old Montreal-based firm grows to 13 employees

Newspapers still key in automotive path to purchase

Three quarters of recent car buyers used papers during buying process, study says

Sport Chek heads to the mountains for new web series

#FirstTracks follows Winter Olympians Mark McMorris and Noah Bowman

Dean Blundell returning to radio with Sportsnet 590

Announcement comes one year after he was dismissed from The Edge

Andrew Keen on the dark, destructive side of disruption

And, why consumers need to take more responsibility for their actions online

RV industry urges Canadians to rediscover childhood fun

Campaign from DS+P demonstrates the value in the great outdoors, not gadgets