Holiday Cheer: The Hive’s ‘Invent’ calendar

Toronto agency The Hive sent us a package last week – a box styled like a 60s-era wood burning kit that promised a perfect holiday tool. Called an “Invent Calendar,” it contains 24 numbered boxes and a simple set of instructions. This holiday countdown will be a little different from your run of the mill […]

Toronto agency The Hive sent us a package last week – a box styled like a 60s-era wood burning kit that promised a perfect holiday tool.

Called an “Invent Calendar,” it contains 24 numbered boxes and a simple set of instructions.

This holiday countdown will be a little different from your run of the mill advent calendar experience. Each door hides the next piece you need to invent a very special holiday something. Self-control is key. Only one piece per day. Stick with it and your reward will be the perfect just-in-time-for-the-holidays tool.

In the first box was a wooden cylinder (is “dowel” the right word?) with several small holes drilled into its ends and side. Box two contained two smaller wood nub thingies, glue and sandpaper.

Normally, being the clumsiest human on earth, I would run screaming from any craft that requires fine motor skills beyond what it would take to trace my hand on paper and paint on turkey feathers. But having just read Nick Offerman’s Paddle Your Own Canoe, I fee like I might be able to handle this.

If you’d like us to share your party pics, Christmas videos or other holiday projects, e-mail our team.

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match