Holiday Cheer: The Hive’s ‘Invent’ calendar

Toronto agency The Hive sent us a package last week – a box styled like a 60s-era wood burning kit that promised a perfect holiday tool. Called an “Invent Calendar,” it contains 24 numbered boxes and a simple set of instructions. This holiday countdown will be a little different from your run of the mill […]

Toronto agency The Hive sent us a package last week – a box styled like a 60s-era wood burning kit that promised a perfect holiday tool.

Called an “Invent Calendar,” it contains 24 numbered boxes and a simple set of instructions.

This holiday countdown will be a little different from your run of the mill advent calendar experience. Each door hides the next piece you need to invent a very special holiday something. Self-control is key. Only one piece per day. Stick with it and your reward will be the perfect just-in-time-for-the-holidays tool.

In the first box was a wooden cylinder (is “dowel” the right word?) with several small holes drilled into its ends and side. Box two contained two smaller wood nub thingies, glue and sandpaper.

Normally, being the clumsiest human on earth, I would run screaming from any craft that requires fine motor skills beyond what it would take to trace my hand on paper and paint on turkey feathers. But having just read Nick Offerman’s Paddle Your Own Canoe, I fee like I might be able to handle this.

If you’d like us to share your party pics, Christmas videos or other holiday projects, e-mail our team.

Advertising Articles

The PR Department names Debora Marques partner

PR vet has helped oversee successful initiatives for the Maille mustard brand

Klick puts a different spin on the ALS Ice Bucket Challenge

Employees will be dumped with a substance of their choosing for #WhatsInYourBucket

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

DECK picks up two clients and undergoes a rebrand

Toronto agency updates its look to better align with its list of high-end clients

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom