Holmes PR wins back CNE account

This story has been updated Toronto-based Holmes PR has been hired to lead the PR campaign for the Canadian National Exhibition. Holmes PR was the agency of record for the CNE, also known as The Ex, from 1999 to 2009. “With this vantage point, we’re able to focus our efforts on creative ways to excite […]

This story has been updated

Toronto-based Holmes PR has been hired to lead the PR campaign for the Canadian National Exhibition.

Holmes PR was the agency of record for the CNE, also known as The Ex, from 1999 to 2009.

“With this vantage point, we’re able to focus our efforts on creative ways to excite the public, engage the media and raise awareness of one of Canada’s most longstanding and beloved annual events,” said Katherine Holmes, president of Holmes PR.

Last year, 1.36 million people attended The Ex, which featured a new zip line and Mach 3 rides, the Flying Wallendas and an acrobatic show. But the fair is perhaps best remembered for a headline-making PR disaster, after more than 200 people fell ill from eating cronut burgers. The CNE said this did not affect its decision to switch PR firms.

This year’s CNE takes place Aug. 15 to Sept. 1.

This story was updated on April 16 at 10:20 a.m.

Advertising Articles

Global ‘Missing Type’ campaign launches in Canada

After success in the U.K. last year, the blood services campaign has gone global

CRTC issues order for simsub removal

Regulator says no new evidence to suggest broadcasters can't benefit from ad sales

CNN launches Canadian sales effort

News company's long-time ad sales partner Adspace Sales opens Toronto office

Which Olympic ads won with women?

Harbinger study examines what it takes for ads to be memorable

Media.net deal ups the ante in ad tech acquisitions

Telecom firm to take on provider of contextual ads to Yahoo and Bing

Public Mobile encourages you to swap junk for SIM cards

Self-serve mobile brand shows customers how it's different from the big guys

Olympic Contenders: Do you buy Air Canada’s pitch?

Alan Middleton sees a sales push amid customer service concerns

Olympic Contenders: ‘First’ isn’t always best

A respectable showing, but Jamie King doesn't see Visa earning a podium finish

On the Move: Additions at McCann, Momentum and BoomBox

A weekly update of who's headed where in Canadian marketing and communications