Holmes PR wins back CNE account

This story has been updated Toronto-based Holmes PR has been hired to lead the PR campaign for the Canadian National Exhibition. Holmes PR was the agency of record for the CNE, also known as The Ex, from 1999 to 2009. “With this vantage point, we’re able to focus our efforts on creative ways to excite […]

This story has been updated

Toronto-based Holmes PR has been hired to lead the PR campaign for the Canadian National Exhibition.

Holmes PR was the agency of record for the CNE, also known as The Ex, from 1999 to 2009.

“With this vantage point, we’re able to focus our efforts on creative ways to excite the public, engage the media and raise awareness of one of Canada’s most longstanding and beloved annual events,” said Katherine Holmes, president of Holmes PR.

Last year, 1.36 million people attended The Ex, which featured a new zip line and Mach 3 rides, the Flying Wallendas and an acrobatic show. But the fair is perhaps best remembered for a headline-making PR disaster, after more than 200 people fell ill from eating cronut burgers. The CNE said this did not affect its decision to switch PR firms.

This year’s CNE takes place Aug. 15 to Sept. 1.

This story was updated on April 16 at 10:20 a.m.

Advertising Articles

The PR Department names Debora Marques partner

PR vet has helped oversee successful initiatives for the Maille mustard brand

Klick puts a different spin on the ALS Ice Bucket Challenge

Employees will be dumped with a substance of their choosing for #WhatsInYourBucket

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

DECK picks up two clients and undergoes a rebrand

Toronto agency updates its look to better align with its list of high-end clients

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom