Holmes PR wins back CNE account

This story has been updated Toronto-based Holmes PR has been hired to lead the PR campaign for the Canadian National Exhibition. Holmes PR was the agency of record for the CNE, also known as The Ex, from 1999 to 2009. “With this vantage point, we’re able to focus our efforts on creative ways to excite […]

This story has been updated

Toronto-based Holmes PR has been hired to lead the PR campaign for the Canadian National Exhibition.

Holmes PR was the agency of record for the CNE, also known as The Ex, from 1999 to 2009.

“With this vantage point, we’re able to focus our efforts on creative ways to excite the public, engage the media and raise awareness of one of Canada’s most longstanding and beloved annual events,” said Katherine Holmes, president of Holmes PR.

Last year, 1.36 million people attended The Ex, which featured a new zip line and Mach 3 rides, the Flying Wallendas and an acrobatic show. But the fair is perhaps best remembered for a headline-making PR disaster, after more than 200 people fell ill from eating cronut burgers. The CNE said this did not affect its decision to switch PR firms.

This year’s CNE takes place Aug. 15 to Sept. 1.

This story was updated on April 16 at 10:20 a.m.

Advertising Articles

On The Move: Changes at IPG Mediabrands and Ari Agency

A weekly update of who's headed where in Canadian marketing and communications

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Former Bensimon Byrne director strikes out on his own

Hadi Teherany opens Adelaide Park to help connect sports stars with brands

Tim Hortons pays it forward

Coffee chain giving away 10,000 free coffees in 10 days

What separates growing vs. shrinking websites (Study)

Adobe research includes data on 45 billion visits to Canadian sites

Watch This: Plastic Mobile gets execs to go phone-free for a day

RBC, Tim Hortons and other senior leaders get reminded of life in the 1990s

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases