Horizons names Media Experts media AOR

Financial services company Horizons Exchange Traded Funds has retained Media Experts as its media agency of record. The media services firm, which has offices in Montreal, Toronto and Vancouver, will handle both online and offline media planning and buying across Canada for Horizons ETFs. Noting Media Experts’ “significant expertise with fully integrated media strategies,” Horizons […]

Financial services company Horizons Exchange Traded Funds has retained Media Experts as its media agency of record.

The media services firm, which has offices in Montreal, Toronto and Vancouver, will handle both online and offline media planning and buying across Canada for Horizons ETFs.

Noting Media Experts’ “significant expertise with fully integrated media strategies,” Horizons ETFs executive vice-president Phil Clark said in a release that his company wants to generate brand awareness and target potential clients at home, work and when they’re out.

Horizons ETFs offers a suite of funds and manages approximately $3.5 billion in assets.

Advertising Articles

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency

Steve Groh joins Cossette in Toronto

Former Bensimon-Byrne VP joins recently acquired agency

On The Move: New talent at Intent, Marblemedia, Eyereturn

A weekly recap of who’s headed where in Canadian marketing and communications

Michael Murray joins SapientNitro

Veteran writer and executive joins from Blammo Worldwide

David Kincaid joins
L’Institut Idée

Bleublancrouge/Wunderkind co-venture hires Level5 founder