Horizons names Media Experts media AOR

Financial services company Horizons Exchange Traded Funds has retained Media Experts as its media agency of record. The media services firm, which has offices in Montreal, Toronto and Vancouver, will handle both online and offline media planning and buying across Canada for Horizons ETFs. Noting Media Experts’ “significant expertise with fully integrated media strategies,” Horizons […]

Financial services company Horizons Exchange Traded Funds has retained Media Experts as its media agency of record.

The media services firm, which has offices in Montreal, Toronto and Vancouver, will handle both online and offline media planning and buying across Canada for Horizons ETFs.

Noting Media Experts’ “significant expertise with fully integrated media strategies,” Horizons ETFs executive vice-president Phil Clark said in a release that his company wants to generate brand awareness and target potential clients at home, work and when they’re out.

Horizons ETFs offers a suite of funds and manages approximately $3.5 billion in assets.

Advertising Articles

‘Bringer of Rain’ ups his marketing game

Toronto Blue Jays third baseman Josh Donaldson signs on to promote Flow Water

Marketing Awards 2016: Multicultural jury and shorlist

Winners to be announced at The Carlu in Toronto June 2

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Judy John named to Titanium and Integrated Lions jury

Leo Burnett CCO is one of 10 Canadian judges heading to Cannes in mid June

P&G shows moms’ strength in new Oylmpics spot

'Strong' is a fresh, darker take on the role moms play in their kids' lives

Aritzia branches off with Babaton

Retailer spins off private label brand into its own retail concept

Marketing Awards 2016 shortlist: Part 1

Contenders in the mainstream categories are revealed in the lead-up to the June gala

Jani Yates named president of Advertising Standards Canada

Two senior positions vacant as president and CEO move on to new challenges

ACA to honour ASC CEO Linda Nagel with gold medal

Advertising Standards Canada exec reflects on the move towards self-regulation