Humber College wins ASC creative competition

A team representing Humber College has won the Advertising Standards Council‘s (ASC) Student PSA Creative Competition – a two-month project that saw students from across Canada testing their ideas and skills in order to tell Canadians that truth in advertising matters. The winning idea showed adds being pulled from radio, TV and print for violating […]

A team representing Humber College has won the Advertising Standards Council‘s (ASC) Student PSA Creative Competition – a two-month project that saw students from across Canada testing their ideas and skills in order to tell Canadians that truth in advertising matters.


The winning idea showed adds being pulled from radio, TV and print for violating various ASC policies on truth in advertising. In their place appear amusing placeholders such as pleasant music or cute cat videos.

The contest, which ran from Jan. 7 to March 11, yielded 43 concepts for judges to consider.

The judging panel included:

• Dom Caruso, President & Chief Operating Officer, Leo Burnett Canada
• Patrick Dickinson, Senior Vice President, Marketing, Hudson’s Bay Company
• Nicolas Faucher, Vice President and Publisher, Métro Montréal, TC Media
• Marie-Josée Lamothe (formerly of L’Oreal Canada)
• Raymonde Lavoie, Présidente, DesArts Communication Inc.
• Nancy Marcus, Corporate Vice President, Marketing, Kruger Products L.P.
• Tony Miller, Executive Creative Director, Anderson DDB Health & Lifestyle
• Jani Yates (Convener of Judging), President, Institute of Communication Agencies

“Truth and accuracy are essential to the advertising industry,” says Miller. “The judges were impressed by the many approaches students took in communicating the importance of truth in advertising to Canadians. We see many bright futures ahead.”

“We appreciate the extraordinary efforts of our talented student competitors and applaud their creativity,” says Linda Nagel, president and CEO of ASC who chaired the judging panel. “We thank all those who entered, as well as the faculty from educational institutions across the country, for their support of the initiative.”

Humber College had two entries place in the competition’s top five, which was rounded out by submissions from Red River College, Université du Québec à Montréal and York University’s Schulich School of Business. Those that finished in the top five received scholarships ranging from $10, 000 for first-place winners to $1,500 for the fifth-placed team.

The winning work can be found at TruthInAdMatters.ca

Advertising Articles

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency

Steve Groh joins Cossette in Toronto

Former Bensimon-Byrne VP joins recently acquired agency

On The Move: New talent at Intent, Marblemedia, Eyereturn

A weekly recap of who’s headed where in Canadian marketing and communications

Michael Murray joins SapientNitro

Veteran writer and executive joins from Blammo Worldwide