ICA hits fast-forward on Advertising Week rebranding

The Institute of Communication Agencies (ICA) today unveiled a new brand identity for the former Advertising Week, reflecting the continued evolution of its flagship event. Next year’s Advertising Week, runs from Jan. 28 to Feb. 1, will be known as “FFWD: Advertising & Marketing Week 2013.” The rebrand coincides with the event’s fifth anniversary,. The […]

The Institute of Communication Agencies (ICA) today unveiled a new brand identity for the former Advertising Week, reflecting the continued evolution of its flagship event.

Next year’s Advertising Week, runs from Jan. 28 to Feb. 1, will be known as “FFWD: Advertising & Marketing Week 2013.” The rebrand coincides with the event’s fifth anniversary,.

The rebrand was led by Publicis Canada’s chief operating officer and president Andrew Bruce, incoming chair of the ICA’s board of directors.

Publicis created a new logo consisting of the “word” FFWD, with the “D” presented as two interlocked directional arrows that resemble a fast-forward button. The words “Advertising & Marketing Week” appear beneath.

The name Advertising Week was no longer an accurate reflection of the scope of the event, said Bruce. “Our content has broad relevance well beyond our industry, and we wanted to capture that sense of energy and urgency that comes from being inspired by all that’s happening within the ever-expanding world of marketing and communications.”

Added ICA CEO Gillian Graham: “Our industry is at the cutting edge of culture, and we wanted to broaden the brand identity to reflect that fact.”

Graham said that Advertising Week has “tremendous vitality” heading into its fifth year. She projects it will attract 7,000 people over the course of its five-day program. “I think it’s much-awaited by the industry,” she said.

The ICA will also introduce new content to FFWD for 2013, and plans to expand its webcasting capability after using it on a limited basis in recent years. “We think we can get our messaging and our content out to a much broader audience,” said Graham.

FFWD is also expected to announce its keynote speaker and other presenters in the coming weeks.

Related
ICA welcomes eight new member agencies

Advertising Articles

Zulu pitches U.S. presidential candidates

Toronto agency creates mock-campaign aimed at potential American clients

CRTC’s Super Bowl simsub order: A goal-line fumble (Column)

Are U.S. ads truly 'integral to the event,' as the regulator suggests?

Rogers Radio partners with Shazam on content play

Booster Juice signs on as the inaugural sponsors of The Shazam @ 7 Countdown

Walmart hints at the CEO-as-ad-star possibilities for brands

Doug McMillon is a pitchman with a proven sense of social media savvy

Toronto startup embraces a new agency model

Send+Receive adopts project-based, 'hands-on' approach

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

Plastic Mobile sends U.S. startups a Canada starter pack

Self-promo effort was designed to boost awareness of Canada's tech scene

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications