Industry unites for hockey at Ad Cup 2012

Agency staffers, media folks and their clients spent Friday targeting opponents – not audiences – at the inaugural Ad Cup, put on by Marketing, Canlan Ice Sports and DEC Sports & Entertainment. Two hundred fifty players and their supporters arrived at the Canlan Ice Sports complex in West Toronto with their game faces on, ready […]

Agency staffers, media folks and their clients spent Friday targeting opponents – not audiences – at the inaugural Ad Cup, put on by Marketing, Canlan Ice Sports and DEC Sports & Entertainment.

Two hundred fifty players and their supporters arrived at the Canlan Ice Sports complex in West Toronto with their game faces on, ready to raise money for the National Advertising Benevolent Society (NABS).

“It was a fantastic day and it was great to hear all the positive feedback from the teams captains who thought the format of including agency, media and clients on the roster gave them the opportunity to get together to play and network with clients and suppliers,” said Lucy Collin, Marketing publisher.

Mark Lemmon, partner at DEC Sports & Entertainment, called the event a “tremendous success” overall. He said the industry was keen to take part in a one-of-kind event of this sort.

“It’s the first of hopefully many more to come,” said Lemmon.

On Friday, each team played at least three games, even though the schedule was fattened at the last minute when three teams were added to the tourney just days before the event (on a first-come, first-served basis) to accommodate high interest from the industry. In the end, 15 teams in total participated.

The division winners were Newad, Ideonmedia and MLSE.

Other teams that took part in the day represented CBC’s Hockey Night in Canada, Kijiji, SDI Marketing, Shaw Media, Breadwinner.ca, Rogers Media, Rethink Canada, BBDO/Proximity (pictured), DDB Canada, Thom Partners, the Toronto Star and AOL.

Players were fuelled by meals courtesy of the event organizers as well as NABS and Canadian Primedia Sales & Marketing Inc.

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match