Industry unites for hockey at Ad Cup 2012

Agency staffers, media folks and their clients spent Friday targeting opponents – not audiences – at the inaugural Ad Cup, put on by Marketing, Canlan Ice Sports and DEC Sports & Entertainment. Two hundred fifty players and their supporters arrived at the Canlan Ice Sports complex in West Toronto with their game faces on, ready […]

Agency staffers, media folks and their clients spent Friday targeting opponents – not audiences – at the inaugural Ad Cup, put on by Marketing, Canlan Ice Sports and DEC Sports & Entertainment.

Two hundred fifty players and their supporters arrived at the Canlan Ice Sports complex in West Toronto with their game faces on, ready to raise money for the National Advertising Benevolent Society (NABS).

“It was a fantastic day and it was great to hear all the positive feedback from the teams captains who thought the format of including agency, media and clients on the roster gave them the opportunity to get together to play and network with clients and suppliers,” said Lucy Collin, Marketing publisher.

Mark Lemmon, partner at DEC Sports & Entertainment, called the event a “tremendous success” overall. He said the industry was keen to take part in a one-of-kind event of this sort.

“It’s the first of hopefully many more to come,” said Lemmon.

On Friday, each team played at least three games, even though the schedule was fattened at the last minute when three teams were added to the tourney just days before the event (on a first-come, first-served basis) to accommodate high interest from the industry. In the end, 15 teams in total participated.

The division winners were Newad, Ideonmedia and MLSE.

Other teams that took part in the day represented CBC’s Hockey Night in Canada, Kijiji, SDI Marketing, Shaw Media, Breadwinner.ca, Rogers Media, Rethink Canada, BBDO/Proximity (pictured), DDB Canada, Thom Partners, the Toronto Star and AOL.

Players were fuelled by meals courtesy of the event organizers as well as NABS and Canadian Primedia Sales & Marketing Inc.

Advertising Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

KD looks to the older end of millennial market

'Cheese the Moment' matures the message but keeps it playful

Ads You Must See: The other kind of football

Two bold, captivating spots celebrate soccer culture

Jessica Schnurr joins 180LA

The 30 Under 30 alumnus moves to the U.S. next to another Canadian expat

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Agency of the Year 2015: Leo Burnett

A new business approach, a bold new philosophy and an Emmy cap a great year

Tech Player of the Year 2015: Shopify

This industry-changing, billion-dollar unicorn is moving at full gallop

Quaker stays focused on family in new national effort

'Don't Question Yourself' honours parents' decisions and staying the course