Ipsos Retail Performance opens office in Canada

As part of Ipsos Retail Performance‘s international expansion, the retail consultancy has opened up shop in Toronto. It’s the company’s first office in North America. The company uses various solutions to observe and measure customers’ purchase processes, from someone looking in a store’s window to how they browse in-store and whether or not they end […]

As part of Ipsos Retail Performance‘s international expansion, the retail consultancy has opened up shop in Toronto. It’s the company’s first office in North America.

The company uses various solutions to observe and measure customers’ purchase processes, from someone looking in a store’s window to how they browse in-store and whether or not they end up making a purchase. It currently captures such data in 8,000 stores around the world.

Ipsos Retail Performance takes an analytical approach and advises retailers on making improvements to their stores over the length of each project, said company president Peter Luff in a release. It offers “far more than just simple data reporting,” said Luff.

The company has been operating in North America over the last year and is currently working with fashion brands and a communications company.

Advertising Articles

Toronto startup embraces a new agency model

Send+Receive adopts project-based, 'hands-on' approach

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

Plastic Mobile sends U.S. startups a Canada starter pack

Self-promo effort was designed to boost awareness of Canada's tech scene

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

Account wins spur growth at Isaac Reputation Group

Toronto advertising agency adds eight new members to its team

Saatchi and the CCGSD tackle homophobia in sports reporting

The campaign follows two similar initiatives about gender equality in sports

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

Torchia Communications wins Alliance Pharmacy Group

Toronto PR shop is the company's first-ever public relations AOR