Ipsos Retail Performance opens office in Canada

As part of Ipsos Retail Performance‘s international expansion, the retail consultancy has opened up shop in Toronto. It’s the company’s first office in North America. The company uses various solutions to observe and measure customers’ purchase processes, from someone looking in a store’s window to how they browse in-store and whether or not they end […]

As part of Ipsos Retail Performance‘s international expansion, the retail consultancy has opened up shop in Toronto. It’s the company’s first office in North America.

The company uses various solutions to observe and measure customers’ purchase processes, from someone looking in a store’s window to how they browse in-store and whether or not they end up making a purchase. It currently captures such data in 8,000 stores around the world.

Ipsos Retail Performance takes an analytical approach and advises retailers on making improvements to their stores over the length of each project, said company president Peter Luff in a release. It offers “far more than just simple data reporting,” said Luff.

The company has been operating in North America over the last year and is currently working with fashion brands and a communications company.

Advertising Articles

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Former Cossette CD moves to Manifest Communications

David Daga joins the Toronto social media and cause marketing agency

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage

Kijiji shows it’s more than used goods in new campaign

Classifieds site aims for a more emotional connection with users

SNL to reduce commercial load by 30% next season

Fewer commercial pods but more sponsored content on tap for long-running show