Jack is Back: Neary joins MacLaren McCann

After more than a year away, a creative leader wants to tell an agency's story

After an 18-month hiatus from the marketing industry, Jack Neary has joined MacLaren McCann in a newly created role.

Jack Neary (File photo, 2010)

Neary joined the agency last week as its director of business development, “a role that will play to some of the things I love to do: pitch and win [and] help companies grow and identify opportunities with existing clients,” he said.

The appointment marks Neary’s return to MacLaren McCann; he spent a year there in the mid-90s as a senior vice-president and creative director before moving on to BBDO Toronto and TBWA Canada.

“Last fall I started talking with [MacLaren CEO] Doug Turney,” with whom he worked previously at MacLaren and before that in the early 90s at Chiat/Day Toronto.

“There’s a lot of good things going on [at MacLaren] that a lot of people don’t know about,” Neary said. “I’m going to help them tell a bit of that story.”

Neary took a hiatus from the agency business in 2012 to write a book, which is now at 90,000 words and in re-writes. “It’s a memoir of my misspent youth and some of my adventures as a kid, which are a little unusual.”

Advertising Articles

Rob Myers to lead Ipsos in Canada

Gary Bennewies bound for Paris, global chief talent officer role

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Cannes 2015: Michael Joffe on the Branded Content Lions

A Cannes jurist and 30 Under 30 alum on the future of branded content in Canada

Cannes 2015: Leo Burnett wins Canada’s first Titanium Lion

Leo Burnett and Grey's winning ways reach final day

Cannes 2015: Five trophies in prestigious Film contest

FCB, Leo Burnett, Grey, BBDO and LG2 on the podium

Cannes 2015: Four Branded Content Lions for Canada

But the competition again goes without a Grand Prix

Agency Commoditization: Lost in translation?

Why agencies might want to learn to embrace 'procurement-ese'