After an 18-month hiatus from the marketing industry, Jack Neary has joined MacLaren McCann in a newly created role.
Neary joined the agency last week as its director of business development, “a role that will play to some of the things I love to do: pitch and win [and] help companies grow and identify opportunities with existing clients,” he said.
The appointment marks Neary’s return to MacLaren McCann; he spent a year there in the mid-90s as a senior vice-president and creative director before moving on to BBDO Toronto and TBWA Canada.
“Last fall I started talking with [MacLaren CEO] Doug Turney,” with whom he worked previously at MacLaren and before that in the early 90s at Chiat/Day Toronto.
“There’s a lot of good things going on [at MacLaren] that a lot of people don’t know about,” Neary said. “I’m going to help them tell a bit of that story.”
Neary took a hiatus from the agency business in 2012 to write a book, which is now at 90,000 words and in re-writes. “It’s a memoir of my misspent youth and some of my adventures as a kid, which are a little unusual.”