Jack is Back: Neary joins MacLaren McCann

After more than a year away, a creative leader wants to tell an agency's story

After an 18-month hiatus from the marketing industry, Jack Neary has joined MacLaren McCann in a newly created role.

Jack Neary (File photo, 2010)

Neary joined the agency last week as its director of business development, “a role that will play to some of the things I love to do: pitch and win [and] help companies grow and identify opportunities with existing clients,” he said.

The appointment marks Neary’s return to MacLaren McCann; he spent a year there in the mid-90s as a senior vice-president and creative director before moving on to BBDO Toronto and TBWA Canada.

“Last fall I started talking with [MacLaren CEO] Doug Turney,” with whom he worked previously at MacLaren and before that in the early 90s at Chiat/Day Toronto.

“There’s a lot of good things going on [at MacLaren] that a lot of people don’t know about,” Neary said. “I’m going to help them tell a bit of that story.”

Neary took a hiatus from the agency business in 2012 to write a book, which is now at 90,000 words and in re-writes. “It’s a memoir of my misspent youth and some of my adventures as a kid, which are a little unusual.”

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