Jack is Back: Neary joins MacLaren McCann

After more than a year away, a creative leader wants to tell an agency's story

After an 18-month hiatus from the marketing industry, Jack Neary has joined MacLaren McCann in a newly created role.

Jack Neary (File photo, 2010)

Neary joined the agency last week as its director of business development, “a role that will play to some of the things I love to do: pitch and win [and] help companies grow and identify opportunities with existing clients,” he said.

The appointment marks Neary’s return to MacLaren McCann; he spent a year there in the mid-90s as a senior vice-president and creative director before moving on to BBDO Toronto and TBWA Canada.

“Last fall I started talking with [MacLaren CEO] Doug Turney,” with whom he worked previously at MacLaren and before that in the early 90s at Chiat/Day Toronto.

“There’s a lot of good things going on [at MacLaren] that a lot of people don’t know about,” Neary said. “I’m going to help them tell a bit of that story.”

Neary took a hiatus from the agency business in 2012 to write a book, which is now at 90,000 words and in re-writes. “It’s a memoir of my misspent youth and some of my adventures as a kid, which are a little unusual.”

Advertising Articles

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Canada’s first party leader to post an ad on Instagram is…

Prime minister Stephen Harper using ads on social as part of election campaign

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

DenTek and Olsen Europe hire OverCat for PR

Toronto shop holds agency of record status on latest accounts

The Knot Group takes Manhattan

New office to focus on PR and event management, arts and culture

New contest helps put DavidsTea on the map

Online travel scrapbook allows tea drinkers to share their adventures

JWT Canada hires six

Agency adds senior execs across multiple departments

Yellow Pages introduces a bigger, better Western Living

'We're going to be luxury and more' says publisher Tom Gierasimczuk