Jack is Back: Neary joins MacLaren McCann

After more than a year away, a creative leader wants to tell an agency's story

After an 18-month hiatus from the marketing industry, Jack Neary has joined MacLaren McCann in a newly created role.

Jack Neary (File photo, 2010)

Neary joined the agency last week as its director of business development, “a role that will play to some of the things I love to do: pitch and win [and] help companies grow and identify opportunities with existing clients,” he said.

The appointment marks Neary’s return to MacLaren McCann; he spent a year there in the mid-90s as a senior vice-president and creative director before moving on to BBDO Toronto and TBWA Canada.

“Last fall I started talking with [MacLaren CEO] Doug Turney,” with whom he worked previously at MacLaren and before that in the early 90s at Chiat/Day Toronto.

“There’s a lot of good things going on [at MacLaren] that a lot of people don’t know about,” Neary said. “I’m going to help them tell a bit of that story.”

Neary took a hiatus from the agency business in 2012 to write a book, which is now at 90,000 words and in re-writes. “It’s a memoir of my misspent youth and some of my adventures as a kid, which are a little unusual.”

Advertising Articles

Big-hearted boxers gather again for Agency Wars

Community continues to grow around annual fundraiser for RMH and NABS

NDP proposes crackdown on food, beverage ads aimed at kids

Children watch more than 20,000 TV ads a year, more than half are for food products

BMO looks to humanize online investing in new campaign

First effort from KBS highlights the bank's AdviceDirect investing tool

Omnicom Group takes full control of Critical Mass

New York-based holding company buys Critical Mass's remaining stock

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

TransCanada cuts ties with PR firm over campaign concerns

Leaked documents recommend using third parties to attack the pipeline's opponents

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era