Jam3 launches companion site for The Defector documentary

The Toronto agency that developed interactive sites for the Waterlife and Bear 71 documentaries is at it again

Jam3 is adding to its already strong portfolio of interactive online web documentaries with the launch of the companion site for The Defector: Escape From North Korea.

The feature-length documentary (directed by and produced by Ann Shin) is based on six North Korean defectors and their long and dangerous journey to freedom.

The website combines all six stories into one character to create what Adrian Belina, partner and creative director at Jam3, calls a “composite journey.”

The story unfolds as visitors to the site choose their own adventure, along the way accessing video content, startling statistics and additional images.

“We wanted to do something that translates the idea and the story online… we didn’t just want to do video clips of interviews,” said Belina. The goal, he said, is to give users a first person perspective.

This type of project isn’t new for Jam3. The Toronto-based web design company created award-winning interactive sites for the documentaries Waterlife and Bear 71.

Belina believes Waterlife was the tipping point “for a lot of people looking at how documentary and narrative can be told in a completely different way.”

The Defector debuted at the 2012 International Documentary Film Festival Amsterdam (IDFA) and will make its broadcast premiere on TVO this spring.

The website was developed in collaboration with Fathom Film Group, while Psyop developed the animation.

Advertising Articles

OLG highlights contributions to the province in new campaign

Gaming corporation says it's about more than lotteries and games with "All For Here"

Marketing’s Best of Show winners – a retrospective

From Viagra to McDonald's, a look back at the last five winners of this top award

Looking for a celebrity endorser? Try Liam Neeson

Nielsen survey looks at the effectiveness of celebrity pitchmen and women

La Roche-Posay sheds light on the perils of sensitive skin

L'Oréal Canada brand enlists model Jessica Langlois to share her story

Sport Chek pens a runner’s manifesto

Retailer continues its "All Sweat Is Equal" campaign with a new agency

From street to store, Nespresso tries to woo Canadians

Effort targets consumers that gravitate towards higher-end coffee chains, brands

Kraft Singles plays mind games in online effort

Cheese brand introduces "A craving is a powerful thing" tagline

Sport Chek and Sid Lee part ways, Rethink steps in

Rethink Communications takes over retailer's "All Sweat is Equal" campaign

McDonald’s tricks consumers with ‘salad society’ pop-up

Fast food chain creates a fake restaurant brand to get consumers to try its salads