Jam3 launches companion site for The Defector documentary

The Toronto agency that developed interactive sites for the Waterlife and Bear 71 documentaries is at it again

Jam3 is adding to its already strong portfolio of interactive online web documentaries with the launch of the companion site for The Defector: Escape From North Korea.

The feature-length documentary (directed by and produced by Ann Shin) is based on six North Korean defectors and their long and dangerous journey to freedom.

The website combines all six stories into one character to create what Adrian Belina, partner and creative director at Jam3, calls a “composite journey.”

The story unfolds as visitors to the site choose their own adventure, along the way accessing video content, startling statistics and additional images.

“We wanted to do something that translates the idea and the story online… we didn’t just want to do video clips of interviews,” said Belina. The goal, he said, is to give users a first person perspective.

This type of project isn’t new for Jam3. The Toronto-based web design company created award-winning interactive sites for the documentaries Waterlife and Bear 71.

Belina believes Waterlife was the tipping point “for a lot of people looking at how documentary and narrative can be told in a completely different way.”

The Defector debuted at the 2012 International Documentary Film Festival Amsterdam (IDFA) and will make its broadcast premiere on TVO this spring.

The website was developed in collaboration with Fathom Film Group, while Psyop developed the animation.

Advertising Articles

What to expect when you’re expecting Pizza Hut

Grip's latest encourages guys to embrace their food babies

Tank continues to grow

There are another 20 new faces at the Montreal agency

YouTube announces its top ads of 2016

WestJet, Zag Bank and Tropicana Canada make the top 10

Cineplex follows ‘Lily’ with Ben and his balloons

Another animated cinema short promotes the magic of film and togetherness

Metro counts down to Christmas in Quebec

Holiday campaign includes 24 ads featuring TV talk-show host Eric Salvail

Cystic Fibrosis Canada picks its moment

Real stories are at the hear of the organization's first fully-integrated campaign

Fuse bolsters its content team

New digital strategist Anastasia Tubanos will help lead content strategy efforts

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for