January is peak time for advertising job promotions

Attention advertising executives: you have just four days remaining to get that promotion you’ve been seeking.

Attention advertising executives: you have just four days remaining to get that promotion you’ve been seeking.

Professional networking site LinkedIn has analyzed data from nearly three million of its more than 90 million members worldwide and found that the majority of promotions in several professional sectors–including the advertising industry–occur in January.

Phyllis Reardon, who operates a St. John’s, NL-based life and professional coaching company called Coach Phyllis, said that a new year typically brings about “new focus” and “new goals” among employees, which may explain the spike in promotions around that time.

“The key thing is to be prepared,” she said. “I say to clients all the time that they should be constantly updating their [LinkedIn] profile, their resume. This piece of research is key for anyone looking for work or hoping to be promoted.”

Among Canadian advertising professionals, promotions typically spike in January and September, although LinkedIn found that they tend to be “fairly uniform” throughout the year.

India was the only country to buck the January promotions trend among advertising professionals, with the majority of promotions in that country occurring in April.

Globally, LinkedIn found that December is the unlikeliest month for advertising professionals to get a promotion, with August the worst time to get promoted in either Spain or Italy.

LinkedIn arrived at the results by analyzing its members’ intra-company job promotions between January 1990 and December 2010 (though LinkedIn only launched in 2003, many profiles include job histories going back years), looking to see when professionals reported being promoted while at the same company–thereby eliminating promotions obtained via changing employers.

LinkedIn also found that globally, most promotions in the print and broadcast media sectors typically occur in January and September, with winter the most unlikely time to get promoted.

Data analysis also indicated that the so-called “promotions cycle” for professionals is gradually changing because professionals born during the 1980s are more likely to be promoted throughout the year

LinkedIn released the information to coincide with the fact that its Canadian membership recently hit 3 million mark.

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