Consider it the agency’s second big coup in Toronto – LG2 has hired away Taxi’s chief development officer Jeremy Gayton as a partner, vice-president and general manager.
Having only recently announced the launch of its Toronto office (it officially opens in September), LG2 made waves earlier this year when it hired former John St. creative leaders Nellie Kim and Chris Hirsch as partners and co-creative directors. They told Marketing back in June that their first task was to find a general manager.
Gayton arrives having built a reputation and career at Taxi, helping launch Taxi 2 in 2006 and serving as Taxi Canada’s president from 2010 to 2013.
“We saw some incredibly talented candidates throughout this process over the last couple of months, but in the end Jeremy’s track record and creatively driven, entrepreneurial spirit won us over,” said Kim, in a statement.
“We couldn’t be more excited to open the lg2 Toronto office with Jeremy as our partner,” said Hirsch. “His credentials speak for themselves, and the chemistry and values we shared made us certain he was our guy from our very first meeting.”