Jeremy Gayton to join LG2 Toronto

Longtime Taxi exec joins Nellie Kim and Chris Hirsch at Toronto expansion shop

Consider it the agency’s second big coup in Toronto – LG2 has hired away Taxi’s chief development officer Jeremy Gayton as a partner, vice-president and general manager.

Jeremy Gayton

Jeremy Gayton

Having only recently announced the launch of its Toronto office (it officially opens in September), LG2 made waves earlier this year when it hired former John St. creative leaders Nellie Kim and Chris Hirsch as partners and co-creative directors. They told Marketing back in June that their first task was to find a general manager.

Gayton arrives having built a reputation and career at Taxi, helping launch Taxi 2 in 2006 and serving as Taxi Canada’s president from 2010 to 2013.

“We saw some incredibly talented candidates throughout this process over the last couple of months, but in the end Jeremy’s track record and creatively driven, entrepreneurial spirit won us over,” said Kim, in a statement.

“We couldn’t be more excited to open the lg2 Toronto office with Jeremy as our partner,” said Hirsch. “His credentials speak for themselves, and the chemistry and values we shared made us certain he was our guy from our very first meeting.”

Advertising Articles

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Former Bensimon Byrne director strikes out on his own

Hadi Teherany opens Adelaide Park to help connect sports stars with brands

Tim Hortons pays it forward

Coffee chain giving away 10,000 free coffees in 10 days

What separates growing vs. shrinking websites (Study)

Adobe research includes data on 45 billion visits to Canadian sites

Watch This: Plastic Mobile gets execs to go phone-free for a day

RBC, Tim Hortons and other senior leaders get reminded of life in the 1990s

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases

Judy John and Andrew Bruce on their new North American focus

Latest changes are part of Publicis Groupe's continuing global restructuring