John St. wins Mitsubishi auto account

After launching a review for its national advertising assignment in January, Mitsubishi Motor Sales of Canada has named Toronto-based agency John St. its new agency of record.

After launching a review for its national advertising assignment in January, Mitsubishi Motor Sales of Canada has named Toronto-based agency John St. its new agency of record.

Sources close to the review told Marketing that John St. won out over five other agencies: The Hive, GWP, Rain 43, Rethink and the incumbent BBDO.

The review began because Mitsubishi’s corporate policy requires vendor reviews every three to five years. Trapeze took over the automaker’s digital agency duties from BBDO’s sister agency Proximity late last year. OMD remains the media agency of record.

Advertising Articles

Factry launches to educate Quebec-based creatives

Sid Lee, A2C and others support interdisciplinary school opening this fall

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Pepper retail robot courts developers in North America

A campaign for SoftBank's friendly bot may be its gateway to North American stores

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Ads You Must See: The sexy and the sexist

It's not Audi's strongest ad, but it's miles better than ZonaJob's dreck

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Marketers can now do the math on what agency work is worth

Ad Cost Checker offers database to benchmark fees

‘Bully ads’ take aim at media, influencers to raise awareness

Canada Safe School Network works with Bimm for online campaign