Longworth has over two decades of industry experience, having held senior level positions at agencies such as Altius Sports Marketing. He also served as director of Ronald McDonald House BC.
Most recently, Longworth was VP of client integration at Dare in Vancouver, where he ran the Manitoba Telecom Services, BC Lottery Corporation and Tourism British Columbia accounts.
“We’re extremely excited about having Jonathan join us,” said Scot Keith, president and CEO of 123W. “Our whole business model is based on providing our clients with the top talent and we’re really excited about having Jonathan join our management team.”
The agency was founded a little over a year ago by former Dare creatives Rob Sweetman and Bryan Collins, former Rethink partner and design director Jeff Harrison, and Keith.