Kevin Spacey, Chelsea Clinton to headline C2MTL in 2015

As the third annual C2MTL conference draws to a close, there has been no shortage of news concerning the future of the event co-created by Montreal agency Sid Lee.

Cirque du Soleil President and CEO Daniel Lamarre with Jon Landau and James Cameron from Lightstorm Entertainment announced a partnership to develop new arena touring show touring show based on Cameron's Avatar.

The first round of speakers for next year’s conference were announced Thursday, with actor/director Kevin Spacey and Clinton Foundation vice-chair Chelsea Clinton tapped to headline the 2015 event.

C2MTL also announced that Cirque du Soleil (part owner of Sid Lee and a frequent collaborator) is teaming with filmmaker James Cameron (who spoke at this year’s conference) to develop an arena-touring show inspired by Cameron’s film Avatar. The show is expected to debut next year ahead of the first of three Avatar sequels.

These announcements follow news that the event is looking to expand beyond its Montreal origins. As Marketing reported yesterday, Madrid will be the next stop for C2 next year with plans to launch a year later in Asia and then round out its line-up with annual events in the Middle East and South America.

More than 60 individuals from diverse professions and backgrounds participated in C2MTL 2014, including Bangladeshi economist and Nobel Peace Prize winner Professor Muhammad Yunus, economist Noreena Hertz, and Google’s Abigail Posner.

Next year’s Montreal event will take place from May 26 -28, 2015.

C2MTL aims to explore how creativity has the potential to affect the business world.

Advertising Articles

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Digital Day: What inspires Canada’s digital leaders?

Three leading digital creatives share the work they find inspiring

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications