Kevin Spacey, Chelsea Clinton to headline C2MTL in 2015

As the third annual C2MTL conference draws to a close, there has been no shortage of news concerning the future of the event co-created by Montreal agency Sid Lee.

Cirque du Soleil President and CEO Daniel Lamarre with Jon Landau and James Cameron from Lightstorm Entertainment announced a partnership to develop new arena touring show touring show based on Cameron's Avatar.

The first round of speakers for next year’s conference were announced Thursday, with actor/director Kevin Spacey and Clinton Foundation vice-chair Chelsea Clinton tapped to headline the 2015 event.

C2MTL also announced that Cirque du Soleil (part owner of Sid Lee and a frequent collaborator) is teaming with filmmaker James Cameron (who spoke at this year’s conference) to develop an arena-touring show inspired by Cameron’s film Avatar. The show is expected to debut next year ahead of the first of three Avatar sequels.

These announcements follow news that the event is looking to expand beyond its Montreal origins. As Marketing reported yesterday, Madrid will be the next stop for C2 next year with plans to launch a year later in Asia and then round out its line-up with annual events in the Middle East and South America.

More than 60 individuals from diverse professions and backgrounds participated in C2MTL 2014, including Bangladeshi economist and Nobel Peace Prize winner Professor Muhammad Yunus, economist Noreena Hertz, and Google’s Abigail Posner.

Next year’s Montreal event will take place from May 26 -28, 2015.

C2MTL aims to explore how creativity has the potential to affect the business world.

Advertising Articles

Dentsu Aegis acquires Spoke to bolster Isobar

Jeff Greenspoon and Kai Exos to lead merged agency

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products