League Financial Partners announces series of agency partners

League Financial Partners has chosen Rethink as its AOR for creative and web design, Smak for media planning and buying, and is working with Peak Communicators for PR and SixSM on SEO. Victoria-based League Financial Partners has offices in Vancouver and Toronto, and is opening a fourth in Calgary. It was ranked as the 13th […]

League Financial Partners has chosen Rethink as its AOR for creative and web design, Smak for media planning and buying, and is working with Peak Communicators for PR and SixSM on SEO.

Victoria-based League Financial Partners has offices in Vancouver and Toronto, and is opening a fourth in Calgary. It was ranked as the 13th fastest-growing company in Canada by Profit magazine this summer.

Grant Stockwell, vice-president of marketing and communications, said the company has a $1.5 million annual marketing budget.

League, which has more than $1 billion in assets under management, is marketing a Real Estate Investment Trust on the TSX, as well as a private REIT and a series of limited partnerships that involve shopping malls and other multi-use developments.

Stockwell, former director of global marketing at Rocky Mountaineer, said the company targets a 55-plus affluent market with a healthy discretionary income through a combination of print, online and promotional-based advertising.

Advertising Articles

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

The Juno Awards selects Rock-It as its PR AOR

After 15 years with Holmes PR, the Juno Awards has chosen a new shop

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption