RockStrol

Look At This: Baby rock stars hit Toronto streets

New OOH from Marshall Fenn promotes Rock 'n Stroll fundraiser

If you’ve ever seen an episode of Gene Simmons Family Jewels, you know how protective the Kiss bassist is about his image and where it’s used. But he has lent it to a good cause—as have several other rock musicians—as part of an ad campaign that launched in Toronto this week.

The campaign is for an inaugural fundraising walk for high-risk births at Mount Sinai Hospital called Rock ‘n Stroll. The event will take place Sept. 28.

Marshall Fenn Communications—which has been the Toronto hospital’s AOR since 2008—created the largely out-of-home campaign, which includes transit and billboards, and features babies made up to resemble iconic rock stars known for their signature clothing and/or makeup. Fellow Kiss member Paul Stanley is emulated, as are Guns N’ Roses guitarist Slash, Elton John and David Bowie. Each musician granted Mount Sinai permission to use their image.

Marshall Fenn Communications’ EVP Jim Wentzell commented in a release that the campaign is meant to reflect the event’s fun nature, as well as get the public’s attention about it in “the crowded walk and run space in Toronto.”

As the event gets closer, the campaign will roll out in other media.

Advertising Articles

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

How the age of Big Data has led to a data scientist shortfall

Many businesses are struggling to find talent, even as more people enter the field

Know them and they will sign up (Case Study)

How the City of Markham connects with culturally diverse residents

Will you fight or flee, asks campaign from MS Society

Effort from Mackie Biernacki sheds light on a startling statistic

BMO emphasizes its human touch

Online video brings brand promise to life