RockStrol

Look At This: Baby rock stars hit Toronto streets

New OOH from Marshall Fenn promotes Rock 'n Stroll fundraiser

If you’ve ever seen an episode of Gene Simmons Family Jewels, you know how protective the Kiss bassist is about his image and where it’s used. But he has lent it to a good cause—as have several other rock musicians—as part of an ad campaign that launched in Toronto this week.

The campaign is for an inaugural fundraising walk for high-risk births at Mount Sinai Hospital called Rock ‘n Stroll. The event will take place Sept. 28.

Marshall Fenn Communications—which has been the Toronto hospital’s AOR since 2008—created the largely out-of-home campaign, which includes transit and billboards, and features babies made up to resemble iconic rock stars known for their signature clothing and/or makeup. Fellow Kiss member Paul Stanley is emulated, as are Guns N’ Roses guitarist Slash, Elton John and David Bowie. Each musician granted Mount Sinai permission to use their image.

Marshall Fenn Communications’ EVP Jim Wentzell commented in a release that the campaign is meant to reflect the event’s fun nature, as well as get the public’s attention about it in “the crowded walk and run space in Toronto.”

As the event gets closer, the campaign will roll out in other media.

Advertising Articles

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

Floating hospital campaigns for support

Mercy Ships Canada launches its first-ever agency-led awareness and fundraising effort

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Why it’s nearly impossible to be creative at work

Tapping into the creative mind is difficult when bogged down with mundane tasks

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices