Look At This: Is this Molson’s rooftop rink?

Buzz surrounds mystery rink at the top of a Toronto office tower

Back in October, Molson Canadian started teasing a rooftop rink in one of its ads. The 30-second spot (see below) showed a rink on top of an office tower in a large, nondescript city and served as a follow-up to the secluded mountain-top rink the brand created in 2014.

Toronto residents think they’ve spotted that Molson rooftop rink. On Monday the Instagram user triptime1965 posted a photo of what appears to be a hockey rink under construction at the top of 130 Adelaide St. Almost immediately, people started to speculate the rink in the photo is the one Molson promised in its ad.

Screen shot 2016-01-05 at 10.56.24 AM

The photo was picked up by BlogTO, Sportsnet and the Toronto Star, causing a frenzy in Toronto about what the mystery rink could be. Could it a Molson stunt?

Molson declined to comment on the rooftop rink when contacted by Marketing.

 

Add a comment

You must be to comment.

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match