Look At This: Is this Molson’s rooftop rink?

Buzz surrounds mystery rink at the top of a Toronto office tower

Back in October, Molson Canadian started teasing a rooftop rink in one of its ads. The 30-second spot (see below) showed a rink on top of an office tower in a large, nondescript city and served as a follow-up to the secluded mountain-top rink the brand created in 2014.

Toronto residents think they’ve spotted that Molson rooftop rink. On Monday the Instagram user triptime1965 posted a photo of what appears to be a hockey rink under construction at the top of 130 Adelaide St. Almost immediately, people started to speculate the rink in the photo is the one Molson promised in its ad.

Screen shot 2016-01-05 at 10.56.24 AM

The photo was picked up by BlogTO, Sportsnet and the Toronto Star, causing a frenzy in Toronto about what the mystery rink could be. Could it a Molson stunt?

Molson declined to comment on the rooftop rink when contacted by Marketing.


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