Look At This: Is this Molson’s rooftop rink?

Buzz surrounds mystery rink at the top of a Toronto office tower

Back in October, Molson Canadian started teasing a rooftop rink in one of its ads. The 30-second spot (see below) showed a rink on top of an office tower in a large, nondescript city and served as a follow-up to the secluded mountain-top rink the brand created in 2014.

Toronto residents think they’ve spotted that Molson rooftop rink. On Monday the Instagram user triptime1965 posted a photo of what appears to be a hockey rink under construction at the top of 130 Adelaide St. Almost immediately, people started to speculate the rink in the photo is the one Molson promised in its ad.

Screen shot 2016-01-05 at 10.56.24 AM

The photo was picked up by BlogTO, Sportsnet and the Toronto Star, causing a frenzy in Toronto about what the mystery rink could be. Could it a Molson stunt?

Molson declined to comment on the rooftop rink when contacted by Marketing.

 

Add a comment

You must be to comment.

Create a Commenting Account

Advertising Articles

Mac’s uses Snapchat filters to promote Frosters

'You Are What You Froster' lets consumers add character to their selfies

The missing links in branded content (Column)

There's an important role for agencies to play in new forms of storytelling

Buzzfeed came to Canada, and you won’t believe what happened

Well, maybe you can: It scored deals with major advertisers

After Hours: The A,B,Cs of technology

Why Plastic Mobile's co-founder decided to write a children's book about tech

Tourisme Montréal gets artistic with new campaign

Agency turns to local filmmakers to portray their city

Philips launches ‘Feel Electric’ campaign

Documentary-style videos aim to get women to change how they shave

Children’s Wish Foundation steps it up with #DoTheLivi

Mosaic offers pro bono services to help make a nine-year-old famous

No Lotus Awards in 2016

B.C. recognition program will be retooled, ICA says

DanActive tries to stand out with ‘stay strong’ campaign

Danone Canada aims at 'self-realization seekers' to promote yogurt