Look At This: Test your movie knowledge (Netflix)

New print components for "You Gotta Get It, To Get It" campaign roll out

Netflix is keeping Canadians guessing in the newest element of its “You Gotta Get It, To Get It” creative platform.

Following in the footsteps of the popular “Pep Talk” TV spot, which features a hockey coach motivating his players with references to a rousing film speech he never actually quotes, Netflix Canada and DDB Canada’s Vancouver office have launched a new print and social component of the campaign.

The series of 12 ads is meant to prompt speculation about which movie or television show they portray. One, for example, features a leg protruding from a wood chipper — a nod to the Coen brothers’ film Fargo.

DDB---Fargo
DDB - Ghostbusters
DDB---Rocky

Earlier this month, three additional TV and online spots were also launched as part of the campaign: Test Results, Proposal and Airport.

“Pep Talk,” took home the gold at this year’s Marketing Awards in the “Film: Television Single 30 Seconds and Over” category and a bronze Film Craft Lion at the Cannes International Festival of Creativity.

Agency: DDB Canada, Vancouver
Copywriters: Daryl Gardiner, Jessica Schnurr, Geoff Vreeken
Art directors: Daryl Gardiner, Kelsey Hughes
Executive creative directors: Dean Lee, Cosmo Campbell
Creative directors: Dean Lee, Josh Fehr
Associate creative director: Daryl Gardiner
Designer: Jack Curtis
Account team: Roger Nairn, Account Supervisor
Print producer: Matthew Sy
Production artists: Tina Palmer, Laurice Martin

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