Lotus Leaf wins Alex and Ani

Lotus Leaf Communications was named Canadian PR and social media agency of record for jewelry company Alex and Ani, following a competitive pitch process. Rhode Island-based Alex and Ani, which has retail stores in addition to retail partners, recently launched in Canada. Its products are currently available at The Bay, as well as independent jewellers. […]

Lotus Leaf Communications was named Canadian PR and social media agency of record for jewelry company Alex and Ani, following a competitive pitch process.

Rhode Island-based Alex and Ani, which has retail stores in addition to retail partners, recently launched in Canada. Its products are currently available at The Bay, as well as independent jewellers. The brand focuses on eco-friendly and “positive energy” products made with recycled local materials.

“It was important for us to choose an agency that not only understands our core company beliefs, but actively works to create positive synergies with our brand,” said Christian Kalweit, Alex and Ani senior vice-president of international business development, in a release. “We immediately felt a connection with the Lotus Leaf Communications team and were impressed by their strategic thinking, social media presence, and extensive media and influencers relationships.”

Alex and Ani will formally launch at an event in Toronto later this spring. Julia Che, president of Lotus Leaf, couldn’t share specific details, but said the launch will speak to the positivity and energy of the brand, as well as its eco-friendliness.

“[Overall], their goals are to create awareness across the market nationally,” said Che. “As far as strategy goes, it’s really about ensuring that the Canadian consumer is educated about the brand, they understand the uniqueness of this brand, and [understand] that all Alex and Ani products are infused with positive energy.”

Advertising Articles

Twist Image rebrands as Mirum for WPP’s new digital network

Following its 2014 acquisition, Twist Image is joining a new digital agency network

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency