Lowe Roche becomes agency of record for Johnson Inc.

Lowe Roche has been appointed agency of record for insurance company Johnson Inc. According to a statement from the agency, the three-month review process was “extensive,”  involving as many as 20 agencies. The assignment will consist of strategic planning, traditional advertising, digital marketing, direct response and direct marketing, in addition to promotional work and regional […]

Lowe Roche has been appointed agency of record for insurance company Johnson Inc.

According to a statement from the agency, the three-month review process was “extensive,”  involving as many as 20 agencies. The assignment will consist of strategic planning, traditional advertising, digital marketing, direct response and direct marketing, in addition to promotional work and regional marketing support.

“As we continue to grow, advance our strategic priorities and offer the same exceptional customer service we are known for, we needed a marketing and advertising agency that could help us effectively communicate the Johnson difference across the country,” said Brian King, vice president of marketing at Johnson Inc. “Lowe Roche impressed us both strategically and creatively. They are a great fit and it was a unanimous decision.”

Lowe Roche CEO Monica Ruffo noted in the statement that Johnson’s “proven track record, their incredible customer service and their strong values” are what inspired her agency to enter the review. “We couldn’t be more thrilled to be their new partner,” she said.

Advertising Articles

Vancouver Opera’s street art reveals the monster in us all

Campaign aims to recruit younger audiences and raise awareness about bullying

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review