Lowe Roche becomes agency of record for Johnson Inc.

Lowe Roche has been appointed agency of record for insurance company Johnson Inc. According to a statement from the agency, the three-month review process was “extensive,”  involving as many as 20 agencies. The assignment will consist of strategic planning, traditional advertising, digital marketing, direct response and direct marketing, in addition to promotional work and regional […]

Lowe Roche has been appointed agency of record for insurance company Johnson Inc.

According to a statement from the agency, the three-month review process was “extensive,”  involving as many as 20 agencies. The assignment will consist of strategic planning, traditional advertising, digital marketing, direct response and direct marketing, in addition to promotional work and regional marketing support.

“As we continue to grow, advance our strategic priorities and offer the same exceptional customer service we are known for, we needed a marketing and advertising agency that could help us effectively communicate the Johnson difference across the country,” said Brian King, vice president of marketing at Johnson Inc. “Lowe Roche impressed us both strategically and creatively. They are a great fit and it was a unanimous decision.”

Lowe Roche CEO Monica Ruffo noted in the statement that Johnson’s “proven track record, their incredible customer service and their strong values” are what inspired her agency to enter the review. “We couldn’t be more thrilled to be their new partner,” she said.

Advertising Articles

Cossette wins M&M Meat Shops account

The agency change comes ahead of the brand's 35th anniversary re-launch

Super Bowl ads run the gamut of emotions

From offbeat humour to heartfelt, brands do their best to stand out in the crowd

Nissan Canada takes to the mountains for Super Bowl ad

Commercial is the fifth instalment in #ConquerAllConditions campaign

The lessons from LinkedIn’s failed ad network

The social media service for professionals is reaching a critical turning point

Adobe suggests some marketing execs are making bad bets

An ad aimed at CMOs shows a Super Bowl investment gone horribly wrong

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

KD looks to the older end of millennial market

'Cheese the Moment' matures the message but keeps it playful

Ads You Must See: The other kind of football

Two bold, captivating spots celebrate soccer culture

Jessica Schnurr joins 180LA

The 30 Under 30 alumnus moves to the U.S. next to another Canadian expat