Fletcher will oversee strategic planning nationally across all marketing disciplines at the Interpublic-owned agency.
Fletcher’s most recent job was chief strategy officer with BBDO Canada where she acted as a strategic leader on multiple accounts. Past posts also include senior planning positions at Vickers & Benson, Ogilvy UK and New York. Her experience covers a number of marketing sectors including research, advertising, promotions and analytics.
“Having worked at some of the top agencies in Europe, the U.S. and Canada, Lynn is a seasoned integrated marketer and highly-respected strategic planner whose deep knowledge and insights across multiple sectors is unrivalled,” Doug Turney, president and CEO of MacLaren McCann, said in a statement.
Turney also said in a statement that Fletcher is a “leader and strategic influencer” and “an immensely talented partner.”
Fletcher is a past chair and member of the board for the Account Planning Group. She currently sits on board for the Canadian Marketing Association.