Lynn Fletcher joins MacLaren McCann.

Lynn Fletcher is joining MacLaren McCann as senior vice president and director of client integrated strategy. Fletcher will oversee strategic planning nationally across all marketing disciplines at the Interpublic-owned agency. Fletcher’s most recent job was chief strategy officer with BBDO Canada where she acted as a strategic leader on multiple accounts. Past posts also include […]

Lynn Fletcher is joining MacLaren McCann as senior vice president and director of client integrated strategy.

Fletcher will oversee strategic planning nationally across all marketing disciplines at the Interpublic-owned agency.

Fletcher’s most recent job was chief strategy officer with BBDO Canada where she acted as a strategic leader on multiple accounts. Past posts also include senior planning positions at Vickers & Benson, Ogilvy UK and New York. Her experience covers a number of marketing sectors including research, advertising, promotions and analytics.

“Having worked at some of the top agencies in Europe, the U.S. and Canada, Lynn is a seasoned integrated marketer and highly-respected strategic planner whose deep knowledge and insights across multiple sectors is unrivalled,” Doug Turney, president and CEO of MacLaren McCann, said in a statement.

Turney also said in a statement that Fletcher is a “leader and strategic influencer” and “an immensely talented partner.”

Fletcher is a past chair and member of the board for the Account Planning Group. She currently sits on board for the Canadian Marketing Association.

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