Managing Disruption: Anomaly’s Franke Rodriguez

"Where do I put my money, and why the hell is anyone going to care?"

Marketers are turning to branded content as a way to reach consumers in a more authentic or engaging way, but now find they must break through literally millions of hours of incredible user content. “Where do I put my money, and why the hell is anyone going to care?” remains a key problem in this new space.

Anomaly‘s Franke Rodriguez, speaking backstage at the Marketing Evolution Summit, explains what it takes to “break through” changes every year.

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