Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

Marketel McCann has rebranded to McCann Montréal, also bringing on Mylène Savoie as its new president.

Savoie was most recently managing director at John St. in Montreal, which she joined in 2014. Prior to that, she held roles with Taxi, J. Walter Thompson and Leo Burnett.

She fills the role of Martin Le Sauteur, who left Marketel McCann in July.

The rebranding follows McCann Canada’s recent move to change its name from MacLaren McCann. Aligning behind one brand is meant to communicate to clients that the agency’s offices will work with “greater synergies and talent fluidity,” David Leonard, CEO of McCann Canada said in a press release.

“Nearly 30 years ago, we merged the operations of Marketel and McCann in Montréal and for the longest time we have used the brand name Marketel,” Jacques Duval, chairman of McCann Montréal said in the statement. “As clients and our industry have increasingly complex needs and become more global every day, our McCann Worldgroup partnership is more valuable than ever before.”

The agency’s female-focused division Marketelle will keep its name and its team.

This story originally appeared on StrategyOnline.com

Add a comment

You must be to comment.

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match

Holiday greetings from adland

How Canadian agencies got into the spirit of the season