Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

Marketel McCann has rebranded to McCann Montréal, also bringing on Mylène Savoie as its new president.

Savoie was most recently managing director at John St. in Montreal, which she joined in 2014. Prior to that, she held roles with Taxi, J. Walter Thompson and Leo Burnett.

She fills the role of Martin Le Sauteur, who left Marketel McCann in July.

The rebranding follows McCann Canada’s recent move to change its name from MacLaren McCann. Aligning behind one brand is meant to communicate to clients that the agency’s offices will work with “greater synergies and talent fluidity,” David Leonard, CEO of McCann Canada said in a press release.

“Nearly 30 years ago, we merged the operations of Marketel and McCann in Montréal and for the longest time we have used the brand name Marketel,” Jacques Duval, chairman of McCann Montréal said in the statement. “As clients and our industry have increasingly complex needs and become more global every day, our McCann Worldgroup partnership is more valuable than ever before.”

The agency’s female-focused division Marketelle will keep its name and its team.

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