Marketing Awards 2016: The complete winners’ list

20 gold trophies were given, along with a slew of silver and bronze

Twenty different agencies managed to win gold at this year’s Marketing Awards, but they weren’t the night’s only honourees. This year’s jury recognized 49 agencies. Below you’ll find a complete list of the winners for 2016, listed alphabetically by agency.

Points are awarded to agencies based on the type of medals they received. Bronze awards count for one point, silvers count for three and golds count for five.

Anomaly

Bronze:

  • Digital: Online Film Single. “Shock Top Unfiltered Talk.” Client: Anheuser-Busch

AV Communications

Silver:

  • Multicultural Marketing: Experiential/Special Events/Stunts. “Western Union Monkey King.” Client: Western Union Canada

Bronze:

  • [With Cundari] Multicultural Print. “BMW Higher.” Client: BMW Canada
  • Multicultural: Original Integrated Campaign. “World Vision Bite-Size.” Client: World Vision Canada

Balmoral Multicultural Marketing

Silver:

  • Multicultural: Original Integrated Campaign. “ Chatr Mobile.” Client: Chatr Mobile

Barrett and Welsh

Silver:

  • Multicultural: Original Broadcast. “Allstate: Speak Human To Me.” Client: Allstate Canada
  • Multicultural: Print. “Chalo! Variety! Value! Vah.” Client: FreshCo
  • Multicultural: Print. “Febreeze: Curryblind.” Client: Procter & Gamble
  • Multicultural: Original Integrated Campaign. “Chalo! Variety! Value! Vah!” Client: FreshCo

Bronze:

  • Multicultural: Print. “Chalo! Dhamakedor Diwali.” Client: FreshCo
  • Multicultural: Original Integrated Campaign. “Allstate: Speak Human To Me.” Client: Allstate Canada
  • Multicultural: Adapted Single. “TD Bank: No Doosras.” Client: TD Bank

BBDO

Gold:

  • [With MediaCom and Harbinger] Integrated Campaign. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
  • [With MediaCom and Harbinger] Out-of-Home: Experiential/Special Events/Stunts. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
  • Collateral Single. “Doritos Ketchup Roses.” Client: PepsiCo Foods Canada

Silver:

  • Digital: Online Campaign. “Doritos Ketchup Roses.” Client: PepsiCo Foods Canada
  • Digital: Games. “Doritos Ketchup: The Hold Out.” Client: PepsiCo Foods Canada

Bronze:

  • Press: Newspaper Single. “Dock.” Client: Mars Canada
  • Press: Newspaper Campaign. “Caged.” Client: Mars Canada
  • Digital: Online Film Single. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
  • Digital: Online Film Campaign. “Whatever You’re Into.” Client: Harlequin
  • Digital: Online Campaign. “Lay’s Do Us A Flavour – Tastes of Canada, Part 1.” Client: PepsiCo Foods Canada
  • Digital: Creative Use of Technology. “Doritos Ketchup: The Hold Out.” Client: PepsiCo Foods Canada
  • Out-of-Home: Transit/Posters Single. “Cowboy.” Client: Harlequin
  • Out-of-Home: Transit/Posters Campaign. “Caged.” Client: Mars Canada

Bleublancrouge

Gold:

  • Digital: Games. “Assassin’s Creed: London Gangs.” Client: Ubisoft Canada
  • Out-of-Home: Transit/Posters Campaign. “Assassin’s Creed Syndicate Posters.” Client: Ubisoft Canada

Bronze:

  • Out-of-Home: Point-of-Purchase Campaign. “Trash.” Client: Sherlock

Blue Hive Toronto

Gold:

  • Business Press Single. “Helium Camper Balloon.” Client: Ford Canada

Silver:

  • Business Press Single. “Inflatable Bulldozer Balloon.” Client: Ford Canada
  • Business Press Campaign. “Make Light Work of Every Tow.” Client: Ford Canada

Bronze:

  • Business Press Single. “Party Balloon Trailer.” Client: Ford Canada

Brad 

Bronze:

  • Business Press Campaign. “Almost Nothing Stands Between You and an Award.” Client: Groupe Infopresse Inc.

C&B Advertising

Bronze:

  • Out-of-Home: Billboard Campaign. “Calgary Co-op: Fresh 2.0.” Client: Calgary Co-op

Camp Jefferson 

Silver:

  • Digital: Online Campaign. “Koodo Choose Happy: Blue Monday Campaign.” Client: Koodo Mobile

Captus Advertising

Bronze:

  • Multicultural: Print. “Soothing (Sing Tao).” Client: Le Kiu Importing Co. Ltd.

Central Station

Bronze:

  • Design: Environmental Graphics. “Nike Women’s 15k Run.” Client: Nike

CloudRaker

Silver:

  • Digital: Online Campaign. “Kijiji Raps.” Client: Kijiji Canada

Cossette

Gold:

  • Public Service: Radio Campaign. “Shaking The Airwaves For Nepal.” Client: Habitat for Humanity

Silver:

  • Public Service: Online. “Life Unpaused.” Client: SickKids Foundation
  • Public Service: Online. “Undercover AdWords.” Client: Children of the Street Society
  • Public Service: Branded Content. “Life Unpaused.” Client: SickKids Foundation
  • Out-of-Home: Point-of-Purchase Campaign. “Happy Moving Day.” Client: McDonald’s Canada
  • Out-Of-Home: Billboard Single. “McCafé Snow Report.” Client: McDonald’s Canada
  • Out-Of-Home: Transit Posters Campaign. “Happy Moving Day.” Client: McDonald’s Canada

Bronze:

  • Integrated Campaign. “Max In Boston.” Client: McDonald’s Canada
  • Integrated Campaign. “Secret Secret Menu.” Client: McDonald’s Canada
  • Business Press Single. “Trophy.” Client: Strat Awards
  • Public Service: Integrated. “Life Unpaused.” Client: SickKids Foundation
  • Design: Logo/Corporate Identity. “The Canadian.” Client: Via Rail Canada
  • Collateral Campaign. “Secret Secret Menu.” Client: McDonald’s Canada
  • Public Service: Small-Scale Ambient. “Hashtag For Freedom.” Client: Amnesty International
  • Public Service: Large-Scale Ambient. “Brick for Brick.” Client: Habitat for Humanity

Cundari
Bronze:

  • [With AV Communications] Multicultural: Print. “BMW Higher.” Client: BMW Canada

DDB Canada

Gold:

  • Branded Content. “Snack Time.” Client: Milk West
  • Digital: Online Film Campaign. “Snack Time: Time Machine/Hitchhiker/Game Day.” Client: Milk West

Silver:

  • Digital: Online Film Single. “Beauty on a Small Budget.” Client: CIL

Bronze:

  • Film: Television Single. “Prom Night.” Client: Volkswagen Canada
  • Digital: Online Campaign. “Beetle Road Stories.” Client: Volkswagen Canada
  • Design: Annual Reports – Print and/or Digital. “Non-Stop Annual Report.” Client: Edmonton International Airport
  • Out-of-Home: Small-Scale Ambient. “Weight Lifter.” Client: Milk West
  • Out-of-Home: Small-Scale Ambient. “Runner.” Client: Milk West

DentuBos

Bronze:

  • Press: Magazine Campaign. “Seasick.” Client: Henri Vézina

DS+P

Bronze:

  • Design: Promotion. “Kol Kid Crayon Business Cards.” Client: Kol Kid

Dyversity Communications

Silver:

  • Multicultural: Print. “Knorr Eid Praying Forks.” Client: Unilever Canada

Bronze:

  • Multicultural: Print. “OLG Lotto Max – Dare to Dream.” Client: OLG
  • Multicultural: Best Use of Social Media. “WelcomePack – I Love Canada.” Client: WelcomePack Canada Inc.

Ethnicity Multicultural Marketing + Advertising

Bronze:

  • Multicultural: Experiential/Special Events/Stunts. “Get Hyped for Cricket.” Client: PepsiCo Canada

Extreme Group

Bronze:

  • Integrated Campaign. “Date Night.” Client: Downtown Halifax Business Commission

FCB Toronto

Gold:

  • Digital: Best Use of Social Media. “Cracker Cutter.” Client: Mondelez International
  • Public Service: Television Single. “Nobody’s Memories.” Client: PFLAG Canada

Silver:

  • Integrated Campaign. “Ball-Star.” Client: BMO
  • Collateral Single. “Cracker Cutter.” Client: Mondelez International

Bronze:

  • Out-of-Home: Large-Scale Ambient. “ NBATM.” Client: BMO
  • Public Service: Experiential/Special Events/Stunts. “Window Project.” Client: Ontario Association of Interval and Transition Houses
  • Public Service: Large-Scale Ambient. “Window Project.” Client: Ontario Association of Interval and Transition Houses

Focus Communications

Bronze:

  • Multicultural: Original Integrated Campaign. “Clover Leaf Wins Chinese Palates and Hearts.” Client: Connors Bros. Clover Leaf Seafoods

Grey

Gold:

  • Public Service: Online. “Groceries Not Guns.” Client: Moms Demand Action for Gun Sense in America
  • Public Service: Integrated. “Groceries Not Guns.” Client: Moms Demand Action for Gun Sense in America
  • Public Service: Large-Scale Ambient. “Big Question.” Client: Moms Demand Action for Gun Sense in America

Bronze:

  • Radio Campaign. “See, You Do Snore.” Client: GSK
  • Public Service: Television Single. “OneDrop.” Client: BC Used Oil Management Association

Grip

Silver:

  • Film: Television Campaign – Small Budget. “Expedia Blue Jays.” Client: Expedia.ca

Bronze:

  • Integrated Campaign. “Expedia Blue Jays.” Client: Expedia.ca
  • Self-Promotion. “Tie-Fi.” Client: Grip

Halal & Co Media

Silver:

  • Multicultural: Original Broadcast. “Make It Your Choice.” Client Mina Halal

Innocean Worldwide Canada

Silver:

  • Public Service: Press Campaign. “Hop On.” Client: Cycling Canada

J. Walter Thompson Canada

Gold:

  • Public Service: Radio Single. “Canadian Film Fest: Romance.” Client: Canadian Film Fest
  • Out-of-Home: Point-of-Purchase Single. “Shelf Talker.” Client: Tim Hortons

Silver:

  • Public Service: Radio Campaign. “Canadian Film Fest Radio.” Client: Canadian Film Fest

Bronze:

  • Public Service: Experiential/Special Events/Stunts. “Music For Memory Project.” Client: Alzheimer Society of Toronto
  • Public Service: Out-of-Home Campaign. “PFLAG Series.” Client: Toronto PFLAG
  • Public Service: Out-of-Home Campaign. “Music For Memory Project.” Client: Alzheimer Society of Toronto
  • Radio Single. “Calling All Details.” Client: Tim Hortons.

John St.

Gold:

  • Film: Television Single. “Hard Work.” Client: Tangerine Bank
  • Public Service: Online Film Single. “Cover the Athlete.” Client: Cover The Athlete
  • Public Service:  Branded Content. “Cover the Athlete.” Client: Cover The Athlete

Silver:

  • Film: Other Broadcast Single. “Hard Work.” Client: Tangerine Bank
  • Press: Newspaper Single. “Toronto Ticket.” Client: Mitsubishi Motor Sales of Canada

Bronze:

  • Press: Newspaper Campaign. “Heated Wipers.” Client: Mitsubishi Motor Sales of Canada
  • Self-Promotion. “Jane St.”
  • Design: Logo/Corporate Identity. “Greenfield Natural Meat Co.” Client: Maple Leaf Foods
  • Design: Packaging. “Greenfield Natural Meat Co.” Client: Maple Leaf Foods
  • Out-of-Home: Transit/Posters Campaign. “Heated Wipers.” Client: Mitsubishi Motor Sales of Canada
  • Public Service: Press Single. “Heart.” Client: Federation of Quebec Alzheimer Societies

Juniper Park\TBWA

Gold:

  • Public Service: Online Film Campaign. “Laughing, Dancing, Whistling.” Client: Project Consent

Silver:

  • Public Service: Integrated. “Consent Is Simple.” Client: Project Consent

Bronze:

  • Out-of-Home: Experiential/Special Events/Stunts. “Sweat Machine.” Client: Gatorade
  • Public Service: Out-of-Home Single. “Penis.” Client: Project Consent
  • Public Service: Out-of-Home Campaign. “Speech Bluddles.” Client: Canadian Journalists For Free Expression

Leo Burnett Toronto

Gold:

  • Design: Brochures/Print Collateral. “Printed By Somerset.” Client: Somerset Graphics Co. Ltd.
  • Public Service: Experiential/Special Events/Stunts. “Coming Soon.” Client: Raising The Roof
  • Public Service: Large-Scale Ambient. “Coming Soon.” Client: Raising The Roof

Silver:

  • Digital: Online Film Single. “A Most Unsubtle Hint.” Client: Carnivore Club
  • Digital: Online Single. “Pick-Up and Order Point Hyperlapse.” Client: IKEA
  • Self-Promotion. “The Intern of Bloor St.”
  • Public Service: Television Single. “Who Will You Help.” Client: Ontario Women’s Directorate
  • Design: Brochures/Print Collateral. “Qoñi.” Client: Brand Trade Peru
  • Public Service: Online Film Single. “Coming Soon.” Client: Raising the Roof.
  • Design: Promotion. “A Promo That Goes Bang!” Client: Fuze Reps

Bronze:

  • [With Leo Burnett Chicago] Branded Content. “Always Unstoppable.” Client: Procter & Gamble
  • Design: Brochures/Print Collateral. “Smith Menu.” Client: Smith Restaurant + Bar
  • Design: Promotion. “The Perfect Match.” Client: Leo Burnett
  • Collateral Campaign. “Printed By Somerset.” Client: Somerset Graphics Co. Ltd.
  • Film: Television Single Under 30 Seconds. “Cheese Football.” Client: Amazon.

LG2

Gold:

  • Film: Television Campaign – Small Budget. “Lies.” Client: Arctic Gardens
  • Out-of-Home: Billboard Single. “Chin-Up.” Client: Nike
  • [LG2boutique] Design: Environmental Graphics. “The Olympic Park’s Centre Sportif.” Client: Olympic Park

Silver:

  • Film: Television Single – Small Budget. “Toothbrush.” Client: Arctic Gardens
  • Film: Television Campaign. “Easy Banking.” Client: Zag Bank
  • Public Service: Television Single. “Truck.” Client: Société de l’assurance automobile du Québec
  • Public Service: Radio Campaign. “Interrupt.” Client: Société de l’assurance automobile du Québec
  • Public Service: Radio Campaign. “Alcoholic Drink Ads.” Client: Société de l’assurance automobile du Québec
  • Public Service: Online Film Single. “Pigeon.” Client: Société de l’assurance automobile du Québec
  • Out-of-Home: Billboard Campaign. “Chin-Up, Raccoon, Early/Late.” Client: Nike
  • Out-of-Home: Large-Scale Ambient. “The Nose.” Client: Captodor
  • Out-of-Home: Large-Scale Ambient.” Chin-Up.” Client: Nike

Bronze:

  • Film: Television Single – Small Budget. “Couch.” Client: Arctic Gardens
  • Press: Newspaper Single. “Formulas.” Client: Farnham Ale & Lager
  • Digital: Online Film Single. “Couch.” Client: Arctic Gardens
  • Digital: Games. “Jingle Creator.” Client: Zag Bank
  • Multicultural: Original Integrated Campaign. “In Potatoes Since 1959.” Client: Yum Yum
  • Out-of-Home: Billboard Single. “Early/Late.” Client: Nike
  • Public Service: Press Campaign. “Blanket.” Client: Société de l’assurance automobile du Québec

MacLaren McCann Cultura

Gold:

  • Multicultural: Original Broadcast. “Coca-Cola Diwali.” Client: Coca-Cola

MediaCom

Gold:

  • [With BBDO and Harbinger] Out-of-Home: Experiential/Special Events/Stunts. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada
  • [With BBDO and Harbinger] Integrated Campaign. “Skittles Holiday Pawn Shop.” Client: Wrigley Canada

Mosaic

Bronze:

  • Out-of-Home: Experiential/Special Events/Stunts. “Stella Artois Sensorium.” Client: Labatt Breweries of Canada

Ogilvy & Mather

Bronze:

  • Collateral Single. “Water Soluble Letterhead.” Client: Long Point Waterfowl

OneMethod (A Division Of Bensimon Byrne)

Silver:

  • Digital: Creative Use of Technology. “OneMeth Streetwear View.” Client: OneMeth

One Twenty Three West

Silver:

  • Design: Promotion. “Beer & Idea Appreciation Society Identity.” Client: Beer & Idea Appreciation Society
  • Public Service: Experiential/Special Events/Stunts. “Vancouver Aquarium Arctic Stunt.” Client: Vancouver Aquarium

Bronze:

  • Film: Television Single – Small Budget. “Picasso Höch.” Client: Vancouver Art Gallery

Response Advertising

Bronze:

  • Multicultural: Adapted Single. “Jabbbardast TVC Hinglish.” Client: Telus

Rethink

Gold:

  • [With Wongdoody] Public Service: Online. “#TheReal10.” Client: American Association of University Women
  • Public Service: Radio Single. “No Touching.” Client: Science World
  • Public Service: Radio Single. “Right Ear.” Client: Science World
  • Public Service: Radio Campaign. “Now You Know.” Client: Science World
  • Out-of-Home: Experiential/Special Events/Stunts. “Hockey Heaven.” Client: Molson Canadian

Silver:

  • Branded Content. “Hockey Heaven.” Client: Molson Canadian
  • Digital: Online Campaign. “Climb The Other Side.” Molson Coors
  • Self-Promotion. “Rethink Ornament.”
  • Collateral Campaign. “The Fantasy Life.” Client: Coors Light

Bronze:

  • Digital: Online Film Campaign. “Hockey Heaven.” Client: Molson Canadian
  • Digital: Creative Use of Technology. “Uber Eats Food Drive.” Client: Uber Canada
  • Public Service: Television Single. “Blood Cells.” Client: The Canadian Centre for Diversity and Inclusion
  • Public Service: Television Campaign. “Science Wars, Coffin, Typical Monday.” Client: Science World
  • Public Service: Online Film Campaign. “Science Wars, Coffin, Typical Monday.” Client: Science World
  • Public Service: Radio Single. “Bacteria Cells.” Client: Science World
  • Design: Logo/Corporate Identity. “King Koin Launderette Logo.” Client: King Koin Launderette
  • Out-of-Home: Experiential/Special Events/Stunts. “Global Beer Fridge.” Client: Molson Canadian
  • Collateral Single. “Guitar Book.” Client: The Warehouse Studio

Saatchi & Saatchi Canada

Gold:

  • Public Service: Branded Content. “The Gay Sweater.” Client: Canadian Centre for Gender and Sexual Diversity

Silver:

  • Public Service: Integrated. “The Gay Sweater.” Client: Canadian Centre for Gender and Sexual Diversity
  • Out-of-Home: Transit/Posters Single. “Baffin Boots – Roasting.” Client: Baffin Boots
  • Out-of-Home: Transit/Posters Campaign. “Baffin Boots – Roasting, Boiling.” Client: Baffin Boots

Bronze:

  • Public Service: Experiential/Special Events/Stunts. “The Gay Sweater.” Client: Canadian Centre for Gender and Sexual Diversity

SapientNitro

Bronze:

  • Business Press Campaign. “See If It’s Been Done.” Client: The Advertising and Design Club of Canada

Sid Lee

Gold:

  • Integrated Campaign. “#YouShouldPlay649.” Client: Loto-Québec – Lotto 6/49
  • Press: Newspaper Campaign: “Ultra Fast.” Client: Vidéotron
  • Digital: Online Single. “The Cursor.” Client: Réno-Dépôt

Silver:

  • Public Service: Online Film Campaign. “MO’s of Achievement.” Client: Movember
  • Out-of-Home: Billboard Single. “Make a Wish.” Client: Loto-Québec – Lotto 6/49

Bronze:

  • Film: Television Campaign – 30 Seconds and Under. “Hat/Radio – Seagull/Kiki.” Client: Loto-Québec – Lotto 6/49
  • Public Service: Integrated. “Pollupets.” Client: Earth Day (Jour de la Terre)
  • Public Service: Online Film Single: “More Firsts.” Client: One Drop
  • Design: Environmental Graphics. “Chromatic Paris 2015.” Client: MASSIVart
  • Out-of-Home: Billboard Campaign. “LTE Campaign.” Client: Vidéotron
  • Public Service: Experiential/Special Events/Stunts. “Pollupets.” Client: Earth Day (Jour de la Terre)
  • Public Service: Out-of-Home Campaign. “Pollupets.” Client: Earth Day (Jour de la Terre)

Tam Tam\TBWA

Silver:

  • Public Service: Small-Scale Ambient. “Express Checkout.” Client: La Grande Guignolée des Médias

Tank

Gold:

  • Out-of-Home: Billboard Single. “Bart.” Client: Corus Media
  • Out-of-Home: Billboard Campaign. “Teletoon at Night.” Client: Corus Media
  • Radio Single. “Valda – Daycare.” Client: Wampole Inc./Laboratoire Suisse

Silver:

  • Radio Campaign. “Valda – Daycare, Naughty Hotline, Millionaire.” Client: Wampole Inc./Laboratoire Suisse

Taxi

Bronze:

  • Out-of-Home: Experiential/Special Events/Stunts. “Leon’s Moving Day.” Client: Leon’s
  • Out-of-Home: Transit/Posters Single. “SiriusXM Top Comic Pet Groomer.” Client: SiriusXM

Union

Silver:

  • Film: Television Single – 30 Seconds and Under. “Bus Tour.” Client: Canadian Real Estate Association
  • Film: Television Campaign – 30 Seconds and Under. “CREA 2015 Campaign.” Client: Canadian Real Estate Association

Wax

Silver:

  • Out-of-Home: Large-Scale Ambient. “Piano Posters.” Client: Honens

Bronze:

  • Public Service: Online Film Campaign. “#EndThePriceHike.” Client: Feeding My Family
  • Public Service: Radio Single. “#EndThePriceHike.” Client: Feeding My Family
  • Design: Logo/Corporate Identity. “PR%F Identity.” Client: Proof Cocktail Bar

Zulu Alpha Kilo

Gold:

  • Self-Promotion. “Say No To Spec.”
  • Film: Other Broadcast Single. “Lily & The Snowman.” Client: Cineplex
  • Digital: Online Film Single. “Lily & The Snowman.” Client: Cineplex

Silver:

  • Branded Content. “Lily & The Snowman.” Client: Cineplex

Bronze:

  • Film: Other Broadcast Single. “Debt, Debt, Debt.” Client: Interac Association
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