Matt Hassell appointed CCO of KBS+ Toronto

Matt Hassell has been appointed chief creative officer of KBS+ Toronto. Hassell, previously CCO at OgilvyOne in Toronto, replaces Dan Pawych at KBS+, who held the position for five years. Hassell officially started on Jan. 12 with the holidays acting as a transition period between the two creative leaders, according to Nick Dean, president of […]

Matt Hassell has been appointed chief creative officer of KBS+ Toronto.

Hassell, previously CCO at OgilvyOne in Toronto, replaces Dan Pawych at KBS+, who held the position for five years.

Hassell officially started on Jan. 12 with the holidays acting as a transition period between the two creative leaders, according to Nick Dean, president of KBS+ Toronto.

“Dan was with the agency for five years and did great things with us. We’re very proud of the accomplishments we all achieved together,” Dean said.

Dean and Hassell started their careers together at FCB Direct (now Draft FCB) in 2000, working on CIBC Visa as a fresh account director (Dean) and rookie copywriter (Hassel).

“We actually started the same week,” Hassell said. “We figured out what advertising was [together]. I remember being glad there was something there I could talk to about all the things I didn’t know.”

“There’s always been a notion we may one day again work together,” Dean said. “I’ve followed Matt’s career and the success he has achieved, as well as the progression from McCann to TBWA and most recently Ogilvy.”

Hassell helped OgilvyOne land Tim Hortons and InterContinental Hotels as AOR clients. In his first few months at KBS+, he will be tasked with building the creative team and making several hires, both junior and senior, as well as getting acquainted with the agency’s accounts, including Target Canada and BMO, a recent win for KBS+.

Advertising Articles

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products

Holiday Cheer: FCB Toronto’s human, real-time snow globe

Eschewing traditional holiday cards, the agency lets it snow for clients and charity

Harbinger continues to grow with key hires and promotions

Agency bolsters its strategic planning and influencer marketing expertise

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities

Portraits in PR

Agency heads share what’s changed in PR over the last year, what inspires them, tools of the trade and what the future holds

Mind the generation gap in your marketing (Column)

Why marketers shouldn’t overlook Gen X

SHS Drinks awards another brand to NKPR

PR firm hired to launch Shloer sparkling beverage in Canada