Matt Hassell appointed CCO of KBS+ Toronto

Matt Hassell has been appointed chief creative officer of KBS+ Toronto. Hassell, previously CCO at OgilvyOne in Toronto, replaces Dan Pawych at KBS+, who held the position for five years. Hassell officially started on Jan. 12 with the holidays acting as a transition period between the two creative leaders, according to Nick Dean, president of […]

Matt Hassell has been appointed chief creative officer of KBS+ Toronto.

Hassell, previously CCO at OgilvyOne in Toronto, replaces Dan Pawych at KBS+, who held the position for five years.

Hassell officially started on Jan. 12 with the holidays acting as a transition period between the two creative leaders, according to Nick Dean, president of KBS+ Toronto.

“Dan was with the agency for five years and did great things with us. We’re very proud of the accomplishments we all achieved together,” Dean said.

Dean and Hassell started their careers together at FCB Direct (now Draft FCB) in 2000, working on CIBC Visa as a fresh account director (Dean) and rookie copywriter (Hassel).

“We actually started the same week,” Hassell said. “We figured out what advertising was [together]. I remember being glad there was something there I could talk to about all the things I didn’t know.”

“There’s always been a notion we may one day again work together,” Dean said. “I’ve followed Matt’s career and the success he has achieved, as well as the progression from McCann to TBWA and most recently Ogilvy.”

Hassell helped OgilvyOne land Tim Hortons and InterContinental Hotels as AOR clients. In his first few months at KBS+, he will be tasked with building the creative team and making several hires, both junior and senior, as well as getting acquainted with the agency’s accounts, including Target Canada and BMO, a recent win for KBS+.

Advertising Articles

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

WWF says reversing declining fish stocks is easy

Lazy environmentalists celebrated in latest campaign for MSC-approved seafood

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Tim Bowen, Tyler Turnbull headed to FCB Canada

Paul Mead retiring after 22 years with the agency

Kiip rolls out video for mobile rewards

Gamers get previews of Walking Dead as part of product roll-out

Perrier launches ‘Inspired by Street Art’ campaign

Street artists’ stories will be the focus of an earned media campaign

Agency Wars V announces 28 fighters who made the cut

Brave industry professionals start training for fundraising event

KBS Canada now has a CEO

Steve McCall formalizes relationship with Toronto and Montreal

Nature’s Path focuses on family in new campaign

First "Right Path" work from new AOR Bensimon Byrne