Matt Hassell appointed CCO of KBS+ Toronto

Matt Hassell has been appointed chief creative officer of KBS+ Toronto. Hassell, previously CCO at OgilvyOne in Toronto, replaces Dan Pawych at KBS+, who held the position for five years. Hassell officially started on Jan. 12 with the holidays acting as a transition period between the two creative leaders, according to Nick Dean, president of […]

Matt Hassell has been appointed chief creative officer of KBS+ Toronto.

Hassell, previously CCO at OgilvyOne in Toronto, replaces Dan Pawych at KBS+, who held the position for five years.

Hassell officially started on Jan. 12 with the holidays acting as a transition period between the two creative leaders, according to Nick Dean, president of KBS+ Toronto.

“Dan was with the agency for five years and did great things with us. We’re very proud of the accomplishments we all achieved together,” Dean said.

Dean and Hassell started their careers together at FCB Direct (now Draft FCB) in 2000, working on CIBC Visa as a fresh account director (Dean) and rookie copywriter (Hassel).

“We actually started the same week,” Hassell said. “We figured out what advertising was [together]. I remember being glad there was something there I could talk to about all the things I didn’t know.”

“There’s always been a notion we may one day again work together,” Dean said. “I’ve followed Matt’s career and the success he has achieved, as well as the progression from McCann to TBWA and most recently Ogilvy.”

Hassell helped OgilvyOne land Tim Hortons and InterContinental Hotels as AOR clients. In his first few months at KBS+, he will be tasked with building the creative team and making several hires, both junior and senior, as well as getting acquainted with the agency’s accounts, including Target Canada and BMO, a recent win for KBS+.

Advertising Articles

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Digital Day: What inspires Canada’s digital leaders?

Three leading digital creatives share the work they find inspiring

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment