Alice McCarron joins Colour, leads new energy practice

With Nova Scotia’s economy set to grow this year thanks in part to a healthy energy sector, communications and marketing firm Colour is launching an energy and environment practice under the leadership of the agency’s new principal Alice McCarron. McCarron joins the agency from Heritage Gas, where her responsibilities as vice-president of business development and […]

With Nova Scotia’s economy set to grow this year thanks in part to a healthy energy sector, communications and marketing firm Colour is launching an energy and environment practice under the leadership of the agency’s new principal Alice McCarron.

Alice McCarron

McCarron joins the agency from Heritage Gas, where her responsibilities as vice-president of business development and marketing included public and government relations.

Chris Keevill, president and chief executive officer at Colour, said the firm is actively courting new clients in the energy sector, and McCarron’s familiarity with the industry is a huge asset.

“We’re looking to strengthen our team with expertise in the energy sector. Her knowledge of that sector, capabilities as senior advisor and government relations are outstanding,” he said.

McCarron’s first client at Colour will be her former employer, Heritage Gas (Colour is the company’s communications agency of record). The natural gas company will be expanding its public and government relations work with McCarron as account leader.

Colour has offices in Halifax, St. John’s, Toronto and Moncton, and specializes in public relations, creative marketing, social media and digital advertising.

Advertising Articles

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products

Holiday Cheer: FCB Toronto’s human, real-time snow globe

Eschewing traditional holiday cards, the agency lets it snow for clients and charity

Harbinger continues to grow with key hires and promotions

Agency bolsters its strategic planning and influencer marketing expertise

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities

Portraits in PR

Agency heads share what’s changed in PR over the last year, what inspires them, tools of the trade and what the future holds

Mind the generation gap in your marketing (Column)

Why marketers shouldn’t overlook Gen X

SHS Drinks awards another brand to NKPR

PR firm hired to launch Shloer sparkling beverage in Canada