Alice McCarron joins Colour, leads new energy practice

With Nova Scotia’s economy set to grow this year thanks in part to a healthy energy sector, communications and marketing firm Colour is launching an energy and environment practice under the leadership of the agency’s new principal Alice McCarron. McCarron joins the agency from Heritage Gas, where her responsibilities as vice-president of business development and […]

With Nova Scotia’s economy set to grow this year thanks in part to a healthy energy sector, communications and marketing firm Colour is launching an energy and environment practice under the leadership of the agency’s new principal Alice McCarron.

Alice McCarron

McCarron joins the agency from Heritage Gas, where her responsibilities as vice-president of business development and marketing included public and government relations.

Chris Keevill, president and chief executive officer at Colour, said the firm is actively courting new clients in the energy sector, and McCarron’s familiarity with the industry is a huge asset.

“We’re looking to strengthen our team with expertise in the energy sector. Her knowledge of that sector, capabilities as senior advisor and government relations are outstanding,” he said.

McCarron’s first client at Colour will be her former employer, Heritage Gas (Colour is the company’s communications agency of record). The natural gas company will be expanding its public and government relations work with McCarron as account leader.

Colour has offices in Halifax, St. John’s, Toronto and Moncton, and specializes in public relations, creative marketing, social media and digital advertising.

Advertising Articles

Big-hearted boxers gather again for Agency Wars

Community continues to grow around annual fundraiser for RMH and NABS

NDP proposes crackdown on food, beverage ads aimed at kids

Children watch more than 20,000 TV ads a year, more than half are for food products

BMO looks to humanize online investing in new campaign

First effort from KBS highlights the bank's AdviceDirect investing tool

Omnicom Group takes full control of Critical Mass

New York-based holding company buys Critical Mass's remaining stock

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

TransCanada cuts ties with PR firm over campaign concerns

Leaked documents recommend using third parties to attack the pipeline's opponents

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era