MDC acquires Hunter Public Relations

Majority-stake acquisition follows a strong Q2 report

The Toronto-born and now New York-based agency holding company MDC Partners has acquired a majority stake in Hunter Public Relations.

Miles Nadal

Miles Nadal

The New York PR firm – led by partners Grace Leong, Jon Lyon and Jason Winocour – lists Diageo, Kraft Foods and 3M among its clients. Over the past few years, it has been developing its expertise in Hispanic marketing, entertainment marketing and social media. It won the 2014 Sabre Awards’ Best Consumer Agency by The Holmes Report.

“By welcoming Hunter PR, which has a heritage of driving exceptional PR results for some of today’s most respected consumer brands, to our family of best-in-class consumer and corporate PR agencies, we are now even better equipped to deliver a broader array of holistic and transformational campaigns that will drive superior financial results for all of our clients,” said MDC chairman and CEO Miles Nadal, in a release.

“Hunter’s scaled expertise in marketing communications, media relations, events and social media, combined with the team’s heritage of entrepreneurialism, make the team an ideal fit for MDC.”

In its 2014 second quarter financial report, MDC said its consolidated revenue increased 10.5% to $317.7 million from $287.5 million in Q1. Net income increased 67.8% to $16.5 million from $9.8 million. The company said its agencies won $53.7 million in new business over the three month period, and won $78.3 million year-to-date. YTD net income increased $7.6 million, compared to a loss of $33.3 million in the same period last year.

Advertising Articles

BMO looks to humanize online investing in new campaign

First effort from KBS highlights the bank's AdviceDirect investing tool

Omnicom Group takes full control of Critical Mass

New York-based holding company buys Critical Mass's remaining stock

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

TransCanada cuts ties with PR firm over campaign concerns

Leaked documents recommend using third parties to attack the pipeline's opponents

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era