MDC acquires Hunter Public Relations

Majority-stake acquisition follows a strong Q2 report

The Toronto-born and now New York-based agency holding company MDC Partners has acquired a majority stake in Hunter Public Relations.

Miles Nadal

Miles Nadal

The New York PR firm – led by partners Grace Leong, Jon Lyon and Jason Winocour – lists Diageo, Kraft Foods and 3M among its clients. Over the past few years, it has been developing its expertise in Hispanic marketing, entertainment marketing and social media. It won the 2014 Sabre Awards’ Best Consumer Agency by The Holmes Report.

“By welcoming Hunter PR, which has a heritage of driving exceptional PR results for some of today’s most respected consumer brands, to our family of best-in-class consumer and corporate PR agencies, we are now even better equipped to deliver a broader array of holistic and transformational campaigns that will drive superior financial results for all of our clients,” said MDC chairman and CEO Miles Nadal, in a release.

“Hunter’s scaled expertise in marketing communications, media relations, events and social media, combined with the team’s heritage of entrepreneurialism, make the team an ideal fit for MDC.”

In its 2014 second quarter financial report, MDC said its consolidated revenue increased 10.5% to $317.7 million from $287.5 million in Q1. Net income increased 67.8% to $16.5 million from $9.8 million. The company said its agencies won $53.7 million in new business over the three month period, and won $78.3 million year-to-date. YTD net income increased $7.6 million, compared to a loss of $33.3 million in the same period last year.

Advertising Articles

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency

The new reality of customer-centric marketing (Column)

Cundari CEO on creating content that provides value, engages brand advocates

Ads You Must See: Leo Burnett PSA takes your breath away

Leo Burnett Change tries to save a life, British Red Cross gets lost in baby bling

Havas goes on a hiring spree

Agency adds eight team members across its Montreal and Toronto offices

On The Move: changes at Naked Creative, Manifest, Télé-Québec

A weekly recap of who's headed where in Canadian marketing and communications

BBDO taps Timothy Welsh to lead post-production operation

Agency expands Ricochet to meet rising demand for video content

TDA Global Cycling hires its first public relations firm

ClutchPR tasked with developing an international communications strategy

PUDO picks up an AOR

Kaiser Lachance to manage media relations around the company's Canadian launch