MDC acquires Hunter Public Relations

Majority-stake acquisition follows a strong Q2 report

The Toronto-born and now New York-based agency holding company MDC Partners has acquired a majority stake in Hunter Public Relations.

Miles Nadal

Miles Nadal

The New York PR firm – led by partners Grace Leong, Jon Lyon and Jason Winocour – lists Diageo, Kraft Foods and 3M among its clients. Over the past few years, it has been developing its expertise in Hispanic marketing, entertainment marketing and social media. It won the 2014 Sabre Awards’ Best Consumer Agency by The Holmes Report.

“By welcoming Hunter PR, which has a heritage of driving exceptional PR results for some of today’s most respected consumer brands, to our family of best-in-class consumer and corporate PR agencies, we are now even better equipped to deliver a broader array of holistic and transformational campaigns that will drive superior financial results for all of our clients,” said MDC chairman and CEO Miles Nadal, in a release.

“Hunter’s scaled expertise in marketing communications, media relations, events and social media, combined with the team’s heritage of entrepreneurialism, make the team an ideal fit for MDC.”

In its 2014 second quarter financial report, MDC said its consolidated revenue increased 10.5% to $317.7 million from $287.5 million in Q1. Net income increased 67.8% to $16.5 million from $9.8 million. The company said its agencies won $53.7 million in new business over the three month period, and won $78.3 million year-to-date. YTD net income increased $7.6 million, compared to a loss of $33.3 million in the same period last year.

Advertising Articles

Taxi announces new national management team

New senior promotions finalize new leadership structure after Telus loss

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Has Scot Keith quit advertising to chase his NHL dreams?

123w president hits the ice with the Vancouver Canucks

Lothar Boensch returns to Blast Radius Vancouver

Ad exec appointed managing director to oversee operations, help drive new business

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Do you have what it takes to win Marketing Award gold?

Last year's big winners set the bar high. Think your work is up to the challenge?

Ontario’s Ministry of Health leads Canada on Warc 100

Proximity, Lowe Roche, UM ranked highest in Canada on agency top 50 lists