MDC acquires Hunter Public Relations

Majority-stake acquisition follows a strong Q2 report

The Toronto-born and now New York-based agency holding company MDC Partners has acquired a majority stake in Hunter Public Relations.

Miles Nadal

Miles Nadal

The New York PR firm – led by partners Grace Leong, Jon Lyon and Jason Winocour – lists Diageo, Kraft Foods and 3M among its clients. Over the past few years, it has been developing its expertise in Hispanic marketing, entertainment marketing and social media. It won the 2014 Sabre Awards’ Best Consumer Agency by The Holmes Report.

“By welcoming Hunter PR, which has a heritage of driving exceptional PR results for some of today’s most respected consumer brands, to our family of best-in-class consumer and corporate PR agencies, we are now even better equipped to deliver a broader array of holistic and transformational campaigns that will drive superior financial results for all of our clients,” said MDC chairman and CEO Miles Nadal, in a release.

“Hunter’s scaled expertise in marketing communications, media relations, events and social media, combined with the team’s heritage of entrepreneurialism, make the team an ideal fit for MDC.”

In its 2014 second quarter financial report, MDC said its consolidated revenue increased 10.5% to $317.7 million from $287.5 million in Q1. Net income increased 67.8% to $16.5 million from $9.8 million. The company said its agencies won $53.7 million in new business over the three month period, and won $78.3 million year-to-date. YTD net income increased $7.6 million, compared to a loss of $33.3 million in the same period last year.

Advertising Articles

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Which PR leaders made the Profit/Chatelaine W100?

Four PR pros made the annual ranking of the country's top women entrepreneurs

Ariad Communications adds three to its team

Manna Navai, Mike Ross and Kelly Dhillon join the Toronto agency